Riddle me this: what gets you hooked on a new product? Think about it.
An addictive ad? A glowing review? Or maybe an incredible product video that blows your mind?
There â thatâs the one!
Product videos are so amazing! One glimpse into these two to five-minute videos. And youâre already considering buying or trying the product.
But there are many boring and forgettable demo videos out there. To create your own and get it right, you need to get inspired.
Letâs study the 15 most incredible product demo videos and take notes.
Table of contents
Great product demo video examples to inspire you
âOkay, wow me. Why are these examples so great?â
Youâll see.
After tons of research and far too much coffee, we made sure to select only the best product demo videos. And finalized a list that showcases a wide range of video styles.
âOh, that sounds good. Show me, then!â
With pleasure.
1. Slack
Everybodyâs heard of Slack.
Your neighbors. That friendly barista. Even your grandma probably knows about Slack.
Fittingly, the name of their demo is titled âYouâve probably heard of Slack.â
After watching it, what stood out to you?
Probably the bright colors and peppy music that create a warm and friendly atmosphere. The clean graphics and visuals (which are easy to follow) convey a clear message.
But what makes this demo great is how easily you can relate to the main character, Brianna, through various scenarios.
It showcases Slackâs features through screenshots of the tool mixed in with live-action scenes.
As a result, it gives viewers a clear picture of how the product works without bloating the screen.
Title: Youâve probably heard of Slack.
Duration: 1:59
Product category: Messaging
Lesson learned: Use a relatable main character in your video. This way, users can put themselves in that characterâs shoes.
2. Duolingo
Are we the only ones who feel bad when we havenât touched the app in a while? The tears in the owlâs eyesâŠ
Canât resist them!
You also canât resist watching Duolingoâs product video.
Actions speak louder than words in the demo. It shows that you donât always need a voiceover to make your points.
Even if itâs a short 30-second video, it keeps you glued to your screen.
The beauty of it lies in its simplicity.
It makes users want to pick up where they left off in their Spanish lessons. Donât you feel like downloading the app again?
The demo video also shows the appâs different functionalities. The visuals help keep it clear and easy to understand. Plus, it appeals to a wide audience by showing off multiple languages.
Title: Learn over 30+ languages for FREE with Duolingo
Duration: 0:30
Product category: Learning
Lesson learned: Keep it simple!
3. Zoom
âLetâs quickly jump on a Zoom.â Does it bring back some memories?
Pleasant or unpleasant, Zoom kept us connected with our loved ones. And it quickly became as vital as air.
They also have a demo video. Give it a watch.
Itâs a classic, corporate example. The demo has no fancy visuals or animation. But it still does its job.
The purpose is to show you how simple to use Zoom is. âComing together face-to-face is as simple as a single touch.â Thatâs how easy it is to connect with people over Zoom.
Itâs also a feature-heavy video. Which is not a bad thing.
The demo does a great job of explaining how the product works. At the end of it, you can clearly understand what Zoom is.
Title: Zoom Meetings
Duration: 0:45
Product category: Video conferencing
Lesson learned: A feature-heavy script can show off your productâs benefits. Pair it with clear visuals, and voila! People will scramble to use it.
4. Grammarly
Are you a nitpicker when it comes to correct grammar? Same! High five.
The amount of people using âyourâ instead of âyouâreâ is too high! And the urge to correct that person is strongâŠ
But itâs not our business to do that. We have to work on our own grammar.
Thank God for Grammarly.
The world is a better place with this app.
This digital writing tool helps us correct our spelling and grammar. Weâre not perfect (whatever our family says).
Their demo makes the platform the star of the show by showing it in action. Look at how many great things Grammarly can do besides checking your spelling!
âI must get it NOW!â it makes you think. Why? Because it speaks to you. And to John, your co-worker. Or Francine from HR. It speaks to several different audiences.
Title: How Compelling Is Your Writing?
Duration: 0:57
Product category: Digital writing tool
Lesson learned: Put your product at the forefront of your product demo video. Show your audience how amazing it is.
5. IKEA Place
Most of the furniture in your room probably comes from IKEA. Did we guess right?
Most people have at least one piece of Ikea furniture in their home. But what happens when you canât find the right place for it?
Donât worry; IKEA Place has got you covered.
This short video is perfect for people who donât know if a huge couch is a good idea for their small living space.
It relies heavily on relatability.
The humorous moments and relatable scenarios add a nice touch to the video.
But this explainer video is not just haha. It includes useful info about the appâs benefits and features. And does a good job explaining what it does.
Overall, itâs a high-quality and professional video with comical background music.
Title: Say Hej to IKEA Place
Duration: 0:58
Product category: Augmented reality app
Lesson learned: Make it relatable through humorous live-action visuals.
6. Headspace
Namaste. Itâs us, your meditation instructor for the day.
We want you to take a few moments to breathe. Relax your muscles and wipe away the dayâs stress. Youâre in a safe space. No boss to yell at you. No deadlines to meet. No traffic.
Just you. And your inner peace.
Very good. Now, you can watch this relaxing, fully animated product video from Headspace.
âHuh? But meditation isnât tangibleâŠâ
Agreed. But Headspace managed to do the impossible. They created a demo for guided meditation.
What catches your attention is the on-brand visuals, animations, and quirky characters. It helps with the companyâs empathetic approach.
Headspace also uses easy-to-understand language and explanations to show how meditation improves our mental health.
The video ends with a clear call to action (CTA). Feel like trying Headspace now?
Title: Say Hello to Headspace
Duration: 1:26
Product category: Meditation app
Lesson learned: Grab your viewerâs attention by making it stand out through its uniqueness.
7. LEGO Life
Okay, okay, weâll confess. We love LEGO, too.
Whatâs not to like? You can create ANYTHING with it. The skyâs the limit (or your imagination).
A colorful bonsai? Check.
The Star Wars Millennium Falcon? Affirmative.
The entire cast from The Office? You know it.
As a fellow LEGO fanatic, youâll surely like this product video.
Right from the start, you know this video is for children. Sorry to burst your bubble. LEGO says theyâre not for you (we wonât tattle, though).
So, how does it appeal to kids?
By speaking directly to them. The upbeat soundtrack, the bright colors, fun and dynamic visuals. Even the pumped-up voiceover. Everythingâs lively and full of life.
The high-quality production and clear narration build credibility and trust. It also gives it a polished feel.
But the main selling point is what youngsters can do with the app. Basically, anything. Participate in challenges. Connect with other fans through social features. The ability to share their creations.
Itâs simply a kidâs biggest dream.
Title: LEGO Life â An App Full of LEGO Stuff
Duration: 0:30
Product category: Childrenâs app
Lesson learned: Never fear speaking directly to your audience. Theyâll get your message.
8. Peloton
Ready to get active?
Take a few minutes to watch this video.
Did this demo get your blood pumping?
When the music started, with the slow close-up of the bike. Goosebumps. Almost the same experience as seeing a trailer in a cinema.
Perfection.
Pelotonâs live-action video takes their marketing strategy to the next level. It uses testimonials to show how great their product is.
It has many storytelling elements. The demo begins with an origin story of the Peloton bicycles. It doesnât linger there as it quickly pans to the benefits. Who doesnât want to ride a bike while your partner is sleeping?
What this video does great is demonstrate how youâd feel using Peloton.
It also understands viewer pain points. It highlights certain features to show how to solve them.
Title: An Inside Look at the Peloton Bike
Duration: 2:50
Product category: Sporting equipment
Lesson learned: Donât shy away from longer videos. The length does wonders when you want to tell your productâs story.
9. Tasty App
What are your dinner plans for tonight?
Letâs say you want to cook a meal from scratch. But donât have the necessary ingredients.
My friend, you know weâve always got your back. Peek at this demo video to see what weâre talking about.
So. Itâs an app. Where you select a recipe. And you can order the ingredients for that recipe directly from an app.
GENIUS. Sign me up.
The video is nothing fancy. No animations or mind-boggling visuals. Itâs a short step-by-step walkthrough of the app.
It shows a person going through the application. Plus, it presents its features in an easy-to-understand way â and in real time.
This example is just what you want from a product video.
Title: The Tasty App Just Got Better: Shop Recipes Instantly!
Duration: 0:55
Product category: Food recipes network
Lesson learned: When in doubt, donât overthink it. Sometimes, simplicity is the way to go.
10. Sphero
When The Force Awakens came out in 2015, you were most likely the first to buy a ticket.
The reason weâre mentioning this is because of BB-8, the orange spherical robot that melted our hearts.
If you loved him, then youâll surely adore Spheroâs next project.
Itâs a highly cinematic product demo. With its close-up shots and on-screen text, you clearly understand what the product does.
The first half of the video works to establish trust. Youâve heard of Sphero before. Youâve seen their past creations. So, you trust them. By introducing themselves, Sphero builds credibility.
In the other half, you meet the product. Passionate engineers explain why their new invention is so special. It also highlights its key features.
Title: Introducing Sphero RVR â Now on Kickstarter
Duration: 4:16
Product category: Robots
Lesson learned: Referencing past successes builds credibility in your product demo video.
11. Gusto
You might want to sit comfortably for this one. Maybe grab some snacks and a drink.
Itâs gonna be a long video. Ready? Then press play.
It has an impressive five minutes and fifty-six seconds. We can safely say this software product video has many helpful details.
You might think itâs too much, but the simple language, soothing voice, and the visuals help you understand Gustoâs every feature.
Of course, such length is unsuitable for introducing new viewers to the product.
It works best for clients further along in the sales funnel. Those who watch it till the end need this last push to make the purchase.
And theyâll most likely contact a salesperson afterward.
Title: Gusto Demo: Refreshingly intuitive payroll, benefits, and HR for small businesses
Duration: 5:56
Product category: HR software
Lesson learned: Longer-format software demo videos work best for long-term clients.
12. Scrabble
Make some noise for Scrabble!!
This old-school word game is still a classic to this day. If youâre a fan, then this product video is a must-watch.
Give it a go.
What do you think? Ready to spell F-U-N together?
Similar to the Tasty product video, itâs a tutorial for the game. It explains the rules through real-life visuals and on-screen text. The demo needs no sound other than the background music.
So, if you want to explain the rules to your friends., show them this video. Itâs simple and easy to understand.
Title: Scrabble Original Demo Video | AD
Duration: 1:04
Product category: Board games
Lesson learned: Use simple visuals to explain the rules of your product. It also has a high replayability value.
13. Nintendo Switch
Nintendo crafts really good creative games. Some say even the best ever made.
Wouldnât you want to be an Italian plumber who fights a giant lizard?
That creativity also applies to Nintendo Switchâs product launch. Look at how beautiful it is.
Itâs the perfect example for showing various use cases of the product. With the Nintendo Switch, you can play on TV. Or take it on the go!
You can play alone. Or call some friends over. Share your Joy-Con controller with someone â easy! Plus, they come in various bright colors. Look at how many different games you can play!
See what we mean? It doesnât feel forced. It sounds extremely fun.
Overall, the video appeals to a huge player base, no matter the age.
Title: Welcome to Nintendo Switch!
Duration: 1:23
Product category: Video games
Lesson learned: Great for showing off your productâs various use cases.
14. Beyblade SwitchStrike
Once upon a time, these toys were the craze. Alongside Yu-Gi-Oh! cards.
Every child around the world had one. They gathered in their backyards to show their battle prowess.
And their product video brings back nostalgic memoriesâŠ
This demo brings something unique to the video marketing industry. Itâs split into episodes.
Yep. You can do that too.
The video is high-quality too, with transitions, visuals, and special effects that show the toyâs cool moves. And gets any kid excited for the SwitchStrike.
Having two boys explain what you can do with this toy makes it relatable. Who else knows about it more?
They present the features in an exciting way. Any kid will now want to buy it!
Title: Beyblade â âSwitchStrike Demoâ Episode 1
Duration: 1:44
Product category: Toys
Lesson learned: Split your demo into episodes. Itâll create more engagement and excitement for the product.
15. Zapier
Huh, would you look at the time?
Weâve reached our last example: Zapier.
Letâs go through what makes this final demo awesome.
After you watch it, of course.
The video doesnât lollygag. It gets straight to the point. And asks a simple question: âAre you tired of handling repetitive but business-critical tasks?â
Whatever industry youâre in, itâs a relatable problem.
The narrator paints a compelling picture of what it means to send the same email leads daily. Itâs annoying. It wastes your time.
Nobody wants that.
So, after describing the issues, Zapier offers a solution.
By connecting the apps you use daily, you can save time. Super helpful!
The video also teases that Zapier does more than this. It makes you curious to see more.
After closing this article, youâre probably going to check it out.
Hook, line, and sinker.
Title: Welcome to Zapier!
Duration: 0:49
Product category: Software-as-a-service (SaaS)
Lesson learned: Offer a glimpse of what the product can do. Youâll make people crave more.
***
Phew. There were lots of videos to watch.
But at least youâve learned a valuable lesson. Feeling inspired yet?
Before you jump straight back to action, weâve one more thing to teach you. Itâs about how to make a product demo in five steps.
Follow us!
How to make a product demo video in 5 steps
DING-DONG.
You know what that is? Itâs time to uncover the steps for making the most amazing, unbelievable, and stunning product demos.
Ready for the big reveal?
OneâŠ
TwoâŠ
ThreeâŠ
Ta-daa!
Now letâs chat about each step.
Step #1: Preparation
The first step of every creation process involves preparation. Hereâs what you need to do:
- Identify the videoâs goal â A product demo video without a purpose isâŠnothing. It wonât get you the desired results. Think about what you want to achieve.
Brand awareness? More purchases? What action should the user take after viewing it?
- Find your target audience â Mirror, mirror on the wall, whoâs the target of my demo videos?
Think of who youâre trying to reach. Business peeps? New clients? Do they have a clue who you are? What about loyal clients?
- Set a budget. And a timeline â Some of the examples had huge budgets. Others, not so much.
You might not be Apple, but you can still do amazing things.
So, pin down your budget. Oh, and donât forget to set a deadline. Try not to limit yourself, though.
- Decide on in-house or agency video production â This depends on your budget.
If you have that dough, your best bet is to work with an agency. Itâs easy, and you donât have to do much.
In-house works better for smaller budgets. You can do so much with a high-quality camera.
Authorâs Tip: Curious about video editor rates? Sneak a peek at this article.
Step #2: Content planning
Sadly, you canât just nail it on your first try. Or maybe you can. And youâre just that awesome.
ButâŠ
You know the saying: failing to plan is planning to fail.
So, step 2 is all about making a plan.
Think about your videoâs message. What do you want people to learn from it? What steps should they take to make a purchase?
Here are more things to consider:
- Structure the video: Make the message clear. Use storytelling or highlight pain points.
The worldâs your oyster.
- Choose between animation or live-action: Animations are cheaper than live-action. Or you can add an interactive demo on your landing page.
So many options, so little timeâŠ
- Write the right script: The most important part of a product video.
Imagine youâre taking your date to a restaurant. The candles and dim light set the mood. Your videos should too.
For example, keep your script short and catchy. Write like youâre a lover that wants to seduce their partner. Which means write like you speak to make it more relatable.
Oh, and donât forget to read it out loud.
Step #3: Video production
Youâve drafted the best script ever. Itâs in tune with your brandâs style.
Everybody loves it. And you know itâs gonna be great.
Congrats.
Pat yourself on the back for this milestone. But you know what this means?
LightsâŠ
CameraâŠ
You got the green light! You can now start producing the video.
This means preparing the script. Creating a project timeline. And even hiring the talent or finding a location for shooting. But thatâs not allâŠ
Hereâs a five-step guide to getting started.
Tip: Make sure the video aligns with your budget and timeline.
Step #4: Gather feedback
Letâs say you have doubts. Something about the script doesnât feel right.
But you canât put your finger on it. Is it too friendly? Too stiff? Will people relate to the characters?
You do, but maybe your audience doesnât feel the same way.
Itâs never too late to share the script with your work buddies. By doing so, you can collect early suggestions and opinions.
Maybe someone will come up with an awesome idea!
To collect these helpful insights, try MarkUp.io.
This annotation tool helps you quickly gather input from stakeholders, such as what they like. Or donât. If they have any ideas for potential scenes.
Anything goes!
Anyone using the platform can review your script. They can even add comments and pixel-accurate pins. It will improve the videoâs quality and effectiveness if it comes from your people.
The collaboration is seamless, flawless. And youâll have no problems sharing deliverables with people in your firm.
Want to try it? Sign up for a free 30-day trial today.
Authorâs Tip: See how to annotate videos in this article.
Step #5: Distribution
This award is for you. Yeah, you. You did it!
The videoâs done. Youâve posted it online, on your website. The whole office celebrates.
Youâre waiting for the cash to roll in.
WRONG.
Sadly, you canât just put the video online and hope for the best. You have to invest in a marketing campaign.
Which means creating another plan (yes, we know).
Itâs easy, though. Just decide where you want to share the video. YouTube. Your brandâs social media pages. A campaign landing page.
Or create a special email campaign for more views and clicks.
***
So, what did you learn from this article? Letâs go over the key takeaways real quick:
- You discovered 15 great product demo examples you can take inspiration from;
- You learned the steps for making a great demo;
- Youâre now ready to make your own product demo video!
Over to you
Nooo, it canât be over! We have so much left to say! *sigh* But sadly, itâs the truth.
Weâve explored all there is to know about the greatest product demo videos ever. Hope you liked them, though!
Guess thereâs only one more thing left to say.
Try MarkUp.io.
With this solution, users can comment on anything. Yeah. You heard it right. Hereâs a step-by-step guide:
- Upload your content
- Drop a comment
- Share for review
Itâs that simple. Curious to try it?
Use this link to register for the free 30-day trial ASAP. Weâre waiting.
Frequently Asked Questions (FAQs)
Something on your mind? Ask us anything, and youâll get your answer.
Sooo, what is a product demo video?
A product demonstration video is a short presentation of your product.
It shows your product in action in an exciting way. How it works and what it can do. What makes it unique. If itâs valuable to the consumer.
The purpose is to compel potential customers to buy it.
Are there any benefits?
Hereâs a brief look at the pros of product demo videos:
- Builds credibility â People want the product to solve their problems. The video will convince them they can trust your brand.
- Introduces product features â Repeat after me: show, donât tell. Itâs the secret to coming off as friendly and genuine.
- Boosts traffic â More views equal more traffic. Simple math!
- Increases sales â Through video content, you avoid disappointing your audience. People will flock to buy your goodies.
Should I keep it long or short?
Whatâs the ideal length for product videos?
Thereâs no one-size-fits-all answer. It depends on the type of product and your target audience.
As a rule of thumb, two minutes is the sweet spot. Enough to present the new product and keep people addicted.
If you need to go into details, you can amp it up to five minutes.
Any components the product demo should have?
The key ingredients to any good product demo include:
- An attention-grabbing intro.
- A detailed new-features demonstration.
- An engaging call to action.
How can I add pizzazz to my videos?
To make your product demo more interesting, here are some hints:
- Dabble in storytelling.
- Mention key pain points.
- Use nice aesthetics (visuals, music, etc.).
- Start with a nice hook.
Other tips include making it easy to understand. Try to relate to the clientâs problems and make your product the solution.
Also, choose a friendly face. Your videoâs main character should be relatable to the target audience.