Hey, you. Yeah, you! Are you struggling with:
- Introducing a new product or service to people?
- Demonstrating how to use your product?
- Welcoming someone to your wonderful site?
Ouch! Sounds like a toughie, buddy. Except it’s not! You can solve all three problems with an explainer video.
An explainer video helps people devour information about your brand more easily than a picture.
It’s (almost) everyone’s favorite way to learn. And it’s a great way for your target audience to discover what your product is about.
But not everyone knows how to master this art.
So, without further ado, here are 29 examples of the best explainer videos on the Internet and the benefits of creating one.
Table of contents
What are the advantages of using an explainer video?
Animated explainer video examples
Live-action explainer video examples
Screen capture explainer video examples
What do I include in an explainer video?
How to make an explainer video
Frequently asked questions (faqs)
What are the advantages of using an explainer video?
The main advantage of an explainer video is the medium itself.
People love videos. According to Statista, online videos have an audience of 92.3% among users worldwide. That’s a lot! 😯
They watch them daily on TikTok or Instagram. It’s to amuse themselves. Or to learn a new recipe.
The video marketing industry is highly popular. And many brands recognize that. That’s why they make explainer videos. To entice their audience.
Let’s see what all the fuss is about:
⏳ It saves time — Consumers love videos and you need to sell your product. Luckily for you, explainers videos are a great way to sell a product. They’re fun. Short and sweet. And work exceptionally well with people’s short attention spans.
♾️ It has infinite posting possibilities — Videos are great to share. And you can post them anywhere. TikTok. Instagram. YouTube. Your website.
Think about your target audience and where they hang out online. Post your video where they are and if it’s good, they might talk about it and show it to a friend. That’s how the word spreads.
📣 It builds brand awareness — Explainer videos make your brand known because visual content is more memorable. Plus, they capture people’s attention easier and they will be more likely to engage with your brand if the explainer video shows a unique voice and personality.
So, people see your name and they think, “Oh, it’s that company with the nice animations. I’m gonna give them a look.”
And that’s how you reel them in. 🎣
You can sum up the benefits of explainer videos in a few simple words: clarity, engagement, conversions.
Their main objective is to enhance your brand’s image. And make it known to potential customers in all corners of the world.
Now you know the benefits, it’s time to dive into the best examples of the explainer video.
Let’s start with something fun like animated explainer videos.
Animated explainer video examples
Let’s start off with animation (Not to be confused with cartoons!).
It’s probably the most popular explainer video. And we can see why.
Animated explainer videos are fun. You can toy with all kinds of styles — 3D, stop motion, or weird, quirky animated characters that represent humans.
Anything is possible!
Creatives often use it to describe less tangible products and services, like explaining apps or a new feature. But it’s not limited to this!
You’ll see this in our examples.
Example #1: Amazon Web Services (AWS)
Our first example comes straight from Amazon! Take a look at the video.
This video does a good job at explaining what AWS Solutions Constructs are without being fancy. In simple language (at least for those who work in the industry), the narrator explains what this product is about.
The music also helps set the mood, giving the video an overall positive tone (notice the change when the narrator presents the solution to the issues he enumerated?).
Overall, it’s a simple video with minimal animations. It’s highly effective at sending its message.
While there’s no text on screen, the video doesn’t need it. The narrator does a good job of explaining what’s up. You could listen to that voice for hours!
Key takeaways:
- Keep the animations simple.
- You don’t need text to get your point across.
Example #2: Slack
We’re 100% sure you’ll relate to the following video. Give it a look.
What a ride! Did you also get goosebumps at the end? ‘Cause we sure did.
You have to admit it’s a stunning vid. The animation is crisp. Smooth. The color palette conveys happy and sad emotions. The characters look great.
And Slack does a great job of telling a story without words.
Before Slack, our phones were constantly bombarded with messages and notifications. Life was filled with stress.
But with Slack, everything is better. More colorful. There’s hope in the world.
And did you notice how the music changes? The first half has no music. Just pings you probably got tired of hearing.
After the transition, upbeat music starts to play. It shows that life with Slack is better.
Key takeaways:
- Use background music to express emotions.
- You don’t need a voice-over to tell a story.
Example #3: Spotify
Aaah, Spotify. What would you do without it? Well, you wouldn’t be listening to your fave playlist while working out, that’s for sure. Surprisingly, Spotify is more than a place to listen to music.
Now, as part of Spotify Premium, you can listen to audiobooks. Not kidding; see for yourself.
It’s a very short video, but it aims to introduce you to Spotify Audiobooks — a new feature that allows you to yep, work out while reading a book.
Sort of.
This animated explainer video mostly relies on text to spread its message, having no narrator to explain what this feature is all about. Not like the video needs it; the concise text is perfect for explaining the concept of listening to the world’s greatest stories.
The video also uses bright colors to highlight important parts of the text, like 15 hours of listening time.
The video includes a screen capture section. Here, Spotify shows you where to find the audiobooks. And how to access them.
Key takeaways:
- Blend animations with in-app screen captures.
- Use colors to attract attention.
Example #4: TED-Ed
Grab some popcorn for this one, dear reader. You’re in for a longer ride.
What a beautiful video. To summarize it, this explainer video talks about how to combat climate change by reducing fossil fuel emissions and excess CO2 in order to restore the ecosystem.
The video spreads the message through top-notch animations, which are colorful and simply pleasing to the eye.
But it’s not only that. It’s also educational and informative. It answers a very important question about the future of our planet. And what we can do to preserve it.
It might be relatively long at 5:43, but you certainly won’t get bored.
Key takeaway:
- Don’t be afraid to make longer videos (if needed).
Example #5: Accelerant
Do you work in the insurance field? This video might help you out! 😉
Through a pleasing color palette and well-defined visual assets, the explainer video does a good job of simplifying a rather detail-oriented script, making it easier to digest. Plus, the sound effects are top-notch, adding pizzazz to the video and giving users cues to where they should pay attention.
But what this vid does well is emphasize a detail-oriented script. And make it easier to digest.
There’s a lot of info to process. It’s a 2:51 video for a reason.
But the animations and visuals help you understand the core message. And find a valuable solution in return.
Key takeaway:
- Visuals and animations help with an info-heavy script.
Example #6: WestJet
What if you’re late to the airport? What if there are delays? What if you get sick? What if the plane crashes?
WestJet understands your fears. That’s why it crafted this explainer video.
It’s a long video at 7:12, but it’s highly educational. No surprise there — it’s an explainer video usually played before take-off since it holds information a first-flighter might need to stay calm during the ride.
The animation makes the characters look like they’re in a Disney movie. The people are cute. The bright colors give it a whimsical feel. And the upbeat tone of the video gives you a sense of security.
Plus, it’s like you’re actually there on the plane. Minus the stress.
Key takeaway:
- Tell a story through different perspectives.
Example #7: iFertracker
Another chill explainer video is for iFertracker.
It’s an app you can use to track fertility.
Why should you use it? Because measuring your body temperature every morning is inconvenient. And stressful.
But these are not our words. Take a look at this video to see for yourself.
🥱 So much talk of sleep makes us wanna catch some zzzs. But the video’s definitely not boring.
Instead, the calm music gives the video a sense of peace. Look how easy it is to measure your basal body temperature with the app. You can finally get a good night’s sleep.
The animations move slower than other examples. But they fit the mood and tone of the video perfectly.
Key takeaway:
- Use visuals and music to set the mood of the video.
Example #8: Panorama9
Remember those days when you were a kid? And you played Super Mario on your Nintendo?
All you could see is pixels.
Now, you might prefer better graphics in your video games. But whenever you see an 8-bit video…
You tear up a little. So, you’ll definitely feel something when watching this vid.
It’s an innovative way to help people solve their everyday IT problems. It’s funny. It’s actionable. And relatable.
The pixel art animation works splendidly to get the point across.
It makes you feel like a kid, which is great because nostalgia sells. According to research, consumers aged 25 – 44 are more likely to enjoy things that remind them of the past.
So, seeing this video might have given you an itch to take your old controller and punch some servers yourself.
Key takeaways:
- Use different animation styles.
- Think out of the box.
Example #9: Kokoso Baby
This video is for all the parents out there. You’ll know what we mean after watching this animated explainer video.
Does it bring back pleasant memories? It might’ve been stressful back then. But now you can look back at that period with a smile on your face.
The idea behind the video is simple. Parents need a solution for a baby’s skin problems. And Kokoso Baby’s coconut oil is the cure.
The animations are simple. The characters are not very detailed. But it gives the video a childish quality that suits the product. The coconut’s face is just too cute!
Plus, it’s funny. The scenario is relatable to all mothers. And gives them a sense of empowerment.
Key takeaways:
- Make it relatable.
- Use simple character designs.
Example #10: Wizzki
Video Production Company: How many pop culture characters do you want in your video?
Wizzki: Yes.
This explainer video is the result of that encounter.
Overall, the video is tons of fun.
It presents the problem in a unique way. It compares the hiring process for a candidate to save the world (which is kinda accurate). And offers a solution for choosing the best employees.
Plus, people like superheroes.
Being compared to them gives them the confidence they need to tackle anything.
And they’ll definitely enjoy spotting the references. 😉
Key takeaways:
- Craft a compelling scenario.
- Use pop culture references.
Live-action explainer video examples
We say ‘Goodbye’ to animated videos and move on to real life.
They might seem dull at first, but live-action explainer videos aren’t that bad. Sure, they don’t have fancy 3D animations or motion graphics and they’re more suited for serious businesses that want to sell physical products or people-focused services.
BUT they can also be very creative and serve as great sources of inspiration for your explainer video, as you’ll see next.
Example #1: Dollar Shave Club
Every beard needs a trim from time to time.
But which blade will you choose? A fancy electric razor? One with ten blades?
Nah. You just need one from Dollar Shave Club. Why? Its CEO can tell you.
It’s an unconventional way to sell a product.
The video is provocative, which can be a double-edged sword that risks you alienating your audience.
But in this case, it worked like a charm. The comedic timing of that racket swing missing the ball is pure gold. It gets a chuckle out of you.
Plus, they make razors sound great. You’ll surely remember this video for years to come.
Key takeaways:
- Don’t take yourself too seriously.
- Add humor to your vids.
Example #2: Apple
Apple does tons of videos about its products. It was challenging to choose just one.
But we think this one about the HomePod gets the point across.
It’s not just a live-action video. It also uses animations to portray the sound the device makes. This nice little touch gives the video a professional vibe.
And the video is very cinematic! With all the close-ups, camera angles, and monochromatic palette, you can see and almost feel the power of the sound (which is what this product is all about).
Plus, the high-quality shots make the video more compelling and give it a professional aura. How so? Because the visual elements align with Apple’s brand identity — and you know you’re in for a treat.
It also does a great job of explaining what the product is all about.
Key takeaways:
- Add animations to your live-action video.
- High-quality shots make your video look more professional.
Example #3: Grammarly
Grammarly is more than just a spelling and grammar checker. It’s a way to connect people.
Don’t believe us? 🤔 Grammarly says so itself. Give it a look.
Pretty compelling argument, huh? You might think, “I need to use this tool! Some of my emails are kinda meh.”
Grammarly definitely helps you with that. It’ll make your emails sound more professional. And bridge the gap between you and your clients.
Plus, the video is high quality. The shots, the effects, the screen captures that occasionally pop up.
All work together to make you want to use the tool.
Key takeaways:
- Use shots from your product.
- Make it relatable.
Example #4: ExpressVPN
This next explainer video example is a mix of live action, animation, and screen capture.
ExpressVPN knows its audience’s problems. It understands you need a stable Internet connection to play video games with your friends online.
And not just any Internet connection. But one that minimizes lag. And lowers ping.
This explainer video does a good job of describing the issue. And how using the product solves the problem.
It’s interesting. Explanatory. And fun!
Key takeaways:
- Use a mix of live action, animations, and screen capture.
- Say why people should buy your product now.
Example #5: Dropbox
Remember Dropbox? Sure you do! It’s still alive and kicking. And making your work life easier to handle.
See how in this video:
Their explainer video is so upbeat we’re surprised you didn’t start dancing right away.
But it’s not just fun. It’s also relatable. And super friendly. Plus, it highlights the many features (and benefits) of Dropbox.
However, it’s not all about the good. Dropbox also pokes fun at the mistakes that usually happen at work. And how you can use Dropbox to make things easier.
In simple terms, you sign your docs. Share them. Review them. And voila! It’s all fixed.
Key takeaway:
- Use a friendly voice.
Example #6: Zoom
What do you think about Zoom’s new name?
“It’s changing its name?” you ask, confused. You’ll see what we’re talking about in a moment.
So? Is ZOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOM a good name for the app?
Of course, you’re not Andrés. It’s probably too hard to pronounce.
Either way, Zoom has a short video explaining what its app does. Sure, you might already know about it.
But did you know Zoom has AI companions? Or Whiteboard and team chat?
Now you do. 😉
Overall, there are plenty of scenes that make you chuckle, like when Andres starts saying “Noooo” when asked to validate his parking. If it got a laugh out of you, then you were successfully engaged. You’re probably considering the product now, which makes the video highly effective in selling Zoom.
Key takeaway:
- Keep your videos concise to communicate features and benefits more effectively.
Example #7: Logitech
Any dedicated gamer needs a good pair of headphones. Maybe Logitech is the right match for you.
Or you could, you know, watch the video and see for yourself.
Sometimes, a video doesn’t need a narrator to explain what’s going on.
It needs a script, yes. But you can let the actors speak for themselves.
This video is a great product explainer video that is mostly show, don’t tell. It doesn’t tell you the headphones have high-def audio or ultra HD resolution, but it does show you its power. Remember that scene when the actors stop to listen to something? Maybe you wouldn’t have picked that sound up with regular headphones; but these ones are a literal game-changer.
You clearly understand that Logitech’s headphones hear everything. And it aids you in winning games.
It also describes a relatable scenario for people with this hobby. And uses the appropriate lingo to get closer to them.
Key takeaway:
- Show, don’t tell is a good strategy for an explainer video.
Example #8: Uber Eats
It’s already dinner time. You open Uber Eats to order your meal for tonight. You patiently wait for it to come.
When it finally arrives, you stop the delivery person. You ask them how their job is. Why?
Because you’ve always wanted to try it out yourself. Now’s your chance.
But the only thing the delivery person does is point you to this video.
This is a step-by-step guide on how you can make money by working for Uber Eats. It explains everything about how to get started and how to make the delivery.
Plus, the biggest benefit is that you make some dough on your own time.
It’s a pretty compelling video that clearly outlines the benefits of working for Uber Eats, such as making your own schedule, with its cute animations and cheery music.
It’s informative and nicely done, with clear narration and simple instructions to follow.
Key takeaway:
- Make it a step-by-step guide.
Example #9: Notarize
Real estate agents, listen up. This one’s for you.
What Notarize has that other examples don’t is testimonials. There’s a small section in the video where you hear people talking about the product. And how it helped them achieve their goals.
But it does have high-quality animations and even a screen capture section that gives you a glimpse of the tool. Moreover, the music, combined with the narrator’s soothing voice, gives you the impression that the tool will solve all your realtor headaches.
The video starts with a problem, offers a solution, and blends multiple styles to craft an explainer video that deserves a mention.
Key takeaway:
- Include testimonials in your video.
Example #10: Ring
Ding dong!
Hmm, who’s at your door? You don’t know. Well, if you had a doorbell from Ring, you’d know.
This video presents the product’s features by using real-life use cases.
Your mother-in-law suddenly drops by, but you’re not home? She can just leave you a message.
A door-to-door seller rings your bell but you don’t want to answer? You can choose a pre-recorded message and play it without getting up from your couch.
Key takeaway:
- Use real-life use case scenarios to highlight your product.
Screen capture explainer video examples
Screen capture gets the best of both worlds: you can animate it or use live action footage to catch your viewer’s attention.
But it has a secret.
While it’s not Batman, it does have an extra ingredient that gives it flavor: a screen capture video includes someone using your product. Basically, it’s a series of screen recordings and someone scrolls through the app to show you how it works.
You’ll see what we’re talking about in the following examples.
Example #1: Crazy Egg
Every marketer worth their salt knows about Crazy Egg. But do they know about the Crazy Egg + Shopify combo?
They will. After watching this explainer video.
It’s a pretty straightforward example that follows the issue-resolution structure.
First, there’s an issue: at what point do people abandon their cart? Well, you can’t possibly know without this solution. Then comes a series of in-app screenshots that demonstrate how easy it is to use this tool and its features (like heatmaps) to understand user behavior.
It’s a marketer’s perfect dream. The video is successful in catching people’s attention and helping them understand this combo better.
The purpose is to show how the app works. And how easy it is to improve customer experience with Shopify. It also highlights the steps users need to take to make it work.
At the end of the video, you have a CTA that prompts you to try the product.
Key takeaways:
- Highlight the product’s features.
- Add a CTA.
Example #2: Starbucks
You take your coffee from Starbucks every morning. You order your coffee. And have to wait. You keep glancing at your watch, hoping the coffee comes faster.
What if you could order ahead? 😁
It’s every coffee lover’s dream. Instead of having to wait for their coffee, they place their order using their phone and have it ready when they arrive at the physical store.
This convenience improves customer satisfaction, but also reduces waiting times; plus, you’ll probably like Starbucks better now that you don’t have to wait minutes to get your morning energy.
You can see how the process works in the explainer video you just watched. The video doesn’t have fancy animations, but it doesn’t need to.
A simple iPhone mock-up and narrator are enough to convey the message and showcase the steps you need to take. Why? Because it’s easy to follow the narrator’s instructions, even if you’re unfamiliar with mobile ordering.
The narrator tells you what to do, while the mock-up exemplifies the steps. As a result, these elements turn a complex process into a simple one.
Key takeaway:
- Use a mock-up where you can add your in-app screenshots.
Example #3: Webdew
E-commerce people will love this video. 😉
This video is a full screencast example. There are no mock-ups. No glimpses or screenshots of the app.
You’re in the app. As the narrator talks, you’re following along through the visuals. The video also highlights key steps so the user knows where to click.
All in all, it’s a simple video to follow. And an informative one.
Key takeaway:
- Use screencast to make your video if you have a limited budget.
Example #4: Fiverr
Aahh, Fiverr. A freelancer’s dream. Never heard of it? Here’s how it works.
The explainer video is extremely helpful in showing what this marketplace can do for you.
It starts with a brief description of it. And the most popular categories of digital services. Then follows a step-by-step guide. It shows how people can find the right freelancer for their needs.
Fiverr combines high-quality animations, effects, and live action to flaunt its in-app screenshots. These elements make the video more engaging, as the seamless transitions keep you invested in what’s happening on the screen.
You might even bop your head to the groovy beat. Besides, the casual tone of the narrator makes it sound as easy as pie, a thing that might be attractive to some people.
Key takeaways:
- Use a casual tone to explain.
- Blend different styles to make a great explainer video.
Example #5: Mailchimp
Mailchimp doesn’t mail you chimps, sadly. But it does help you streamline your email marketing process!
And the good news? It gets fresher with new features added from time to time.
Let’s give it a watch.
Sometimes you don’t need words. You can let the video do the talking.
The text, visuals, and in-app screenshots are enough to prove your point. You can clearly see all the features, what they do, and how to use them.
Simple but effective.
Key takeaway:
- Sometimes, less is more. You don’t always need to use words.
Example #6: FiftyThree
Graphic designers, we just made your life easier! You can thank us later.
Isn’t this pencil handy? You can create all sorts of amazing designs with a single tool — as showcased in the video of course.
But FiftyThree takes a different approach to screen capture than we’re used to. It doesn’t really use in-app screenshots.
It still shows how the pencil works directly on a tablet, but it’s filmed from the designer’s point of view. You can easily see how you can use the pencil to sketch different things, erase stuff you don’t like, or bring your ideas to life.
Key takeaway:
- Think outside of the box.
Example #7: Ahrefs
Ahrefs — a marketer’s best friend when it comes to SEO. But you get to know it better in its explainer video.
It’s not your average screen capture example. Ahrefs imaginatively presents its features through colorful and seamless animations — which are actually screen captures.
Yep.
Those screens are simplified versions of how Ahrefs actually looks, giving you an idea of what the app looks like through the vivid animations. What you see on your screen is a demonstration of the app’s functionality.
Aside from seeing how the platform works, the video makes complex SEO concepts more approachable and visually appealing.
Key takeaway:
- Use animations to give you an idea of the app.
Example #8: Monday.com
Some of us loathe Mondays. But you definitely won’t hate this one in particular. Why, you ask?
Because it’s a tool to help optimize your workflow.
Monday.com blends animations and screen capture to make a compelling explainer video that illustrates the tool’s workflow capabilities. In a nutshell, it lists its features and provides in-app examples of how to use it. This blend of animations and screen captures help enhance user understanding and keep them engaged.
But it also conveys the idea that using Monday is rather simple. The tool’s user-friendly interface and versatility make it a prime candidate for project management.
Key takeaway:
- List your features. And present examples.
Example #9: Showpad
Last but not least.
Reader, meet Showpad.
Showpad is a video messaging solution where you log in and have meetings with your clients. How?
It’s all shown in the explainer video, which strategically uses live action and screen recordings to explain how Showpad works and present its features. By combining these two methods, it enhances the user’s understanding of the platform’s usability and functionality.
Moreover, Showpad manages to construct a compelling narrative around its message, engaging viewers by providing real-world scenarios and customer testimonials that highlight the platform’s benefits.
Key takeaways:
- Make it fun.
- Use live action and screen capture to create a good explainer video.
***
Okay. *takes a deep breath*
We have to ask. Did you like our examples? Did something catch your eye? If it did, hooray! Spill the tea. 🍵
Oh, before you do that, let’s look at what you should include in an explainer video.
What do I include in an explainer video?
A pizza has many ingredients. While you can add extra toppings, the basics are mostly the same.
The batter. The tomato sauce. Salami. Ham. Olives, if you like. There’s just no wrong way to make a pizza.
Because we all…
An explainer video should be like a pizza. While you can add your own flavor to it, you should use a few key ingredients like:
- Keeping it simple. It’s highly important to keep your message clear, so avoid using fluffy language.
- Adding a customer testimonial. Maybe you don’t need to show how your product works, only that it helped a lot of people.
So, invite real customers to give their opinions. They’ll do the job for you and build trust in the process.
- Showing off your brand’s visual identity. It’s probably the most important aspect of a great explainer video because people should recognize your brand everywhere they go.
Make sure your brand’s color, name, and logo stand out by giving them a unique spin that differentiates your brand from rivals.
- Having a clear call to action. No one likes to be ghosted. It only creates confusion and most likely frustration.
So, your video should have a clear CTA inviting users to act in the final scenes of the vid.
- Using humor. This is optional. Maybe your brand is not the type to joke around. And that’s A-okay! Some good explainer videos have no trace of humor and they still sell.
Keep in mind that clients love a brand that shows personality and one way to show that is through comedy, but make sure it aligns with your brand’s tone and style.
Alright! What else should we chat about? Hmm…
Oh, yeah! It’s about how to make an explainer video. Follow us in the next section for more tips.
How to make an explainer video
Do you mix batter with butter and hope for the best? Nope. Making an explainer video is waaay easier than baking a cake.
You only need to follow five simple steps:
- Write your video script. A video is nothing without a script.
It should give a quick overview of what you do. In the intro, you should explain the issue. And then explain how you solve it. At the end, don’t forget about your CTA.
- Record a voiceover. A story needs a narrator.
Well, in some cases, anyway. There are plenty of “show, don’t tell” explainer videos that don’t need a voiceover.
If yours does, make sure your audio is clear and high quality.
- Determine your video production. How are you going to produce your video? Will you animate it? Do you hire a freelancer or a video production agency?
Or you could do it yourself. All you need is a phone. 📱
- Add music and sound effects. These are the sprinkles on top of your cake. They keep people engaged. Keen to stick around for another slice.
So, include a catchy soundtrack (make sure it’s licensed!). Or some other sound effects.
- Share, share, share! All there’s left to do is share your video for review.
Choose the social media platform you’re going to post the video on and hit that “publish” button. And let the viewers come.
And that’s all you need to know about explainer videos. (But check the FAQ section for more info 😉.)
Streamline the review process for your explainer videos
So. How do you:
- Introduce a new product or service to people?
- Demonstrate how to use your product?
- Welcome someone to your wonderful site?
Through explainer videos, yes! 👏 You’re now ready to face the world.
Oh, wait! There’s still one more thing we want to talk about. First, we want to ask you a question: how will you review your video?
Email chains are ineffective. Having too many Slack groups is annoying. So, what’s the next best thing?
Why, it’s MarkUp.io.
MarkUp.io is a collaboration and video annotation tool that allows people to leave comments on any file type. Images, PDFs, websites, and also videos.
And it’s very easy to use.
Just make a MarkUp.io account. Access your Workspace. Upload your video. Invite users to collaborate. And let them drop some comments.
Yep. It’s that easy.
Don’t believe us? Try it for yourself today! (Free 30-day trial included.)
Frequently asked questions (FAQs)
We’ve been thorough in our article. But maybe there are some things that we still need to explain.
No problem!
So what’s an explainer video?
An explainer video is a marketing strategy. The goal is to explain in a few words what your brand is about.
In a nutshell, it’s about showing off your product. It gives your audience insight into what it does. And how it solves their problem.
And what’s the difference between an explainer video and a commercial?
An explainer video helps people understand what your product is about. It often presents an issue. And how your solution solves it.
A commercial, on the other hand, has other plans. The purpose of an ad is to make people buy the product, subscribe to a newsletter, etc.
It makes you wanna take a specific action. Ads are all about driving more sales.
Final question, what are the different types of explainer videos?
Here are some video explainer types:
- Hook, line, and sinker, perfect for startups
- Pain, agitation, solution (PAS) for company introductions
- Meet so-and-so to make it more relatable
- 2D animations for companies with a budget
- Whiteboard animations for a hand-drawn appearance
- How-to guides
