3…2…1…Launch!
Your newly revamped site just went live. It’s been a long time coming and you’re super proud of your team.
But as y’all were about to dig in on the celebratory pizza, you got an email notification.
Then came another on Slack. And a new email. And another.
All complaints from unhappy users.
Before you knew it, everyone was on their PC trying to put out these digital fires.
You fought hard. But the chaos was too strong.
And your current process wasn’t designed for things like this.
You need a change. You need a website feedback widget.
It’s the only way to help you get in front of the chaos. The only way to make users happy and give them a better experience.
So, how do you find one?
In this guide, you’ll find a full comparison of top website feedback widgets that’ll help you handle all customer feedback with ease.
Disclaimer: The information below is accurate as of September 05, 2024.
Table of contents
Best website feedback widgets: full table
Best website feedback widgets (by use case)
Frequently asked questions (faqs)
Best website feedback widgets: comparison table
And so before you begin this tour, we thought it wise to give you a rundown of tools on the itinerary for today.
You know, as your humble tour guide. 🙏
It’s for your eyes only, by the way.
You’ll get a peek at what each tool has to offer. Its pricing, ratings from other users, and more.
“Can I see more?”
Oh my, you’ll get us in trouble. But for you, it’s worth the risk.
So here you go.
A quick look at what each widget specializes in.
Best website feedback widgets (by use case)
What’s special about these widgets? What makes them worthy of your time?
You want a quick look at their offers before you really dive in. As always, we gotcha.
Here’s why they made the list:
- MarkUp.io — Best for collaboration and collecting feedback.
- Usersnap — For on-site feedback and rating.
- Feedbackify — For user feedback rating with no registration.
- Typeform — Best for its friendly form and survey feature.
- Survicate — Best for running multi-channel customer feedback surveys.
- AskNicely — Known as a customer feedback and measuring tool.
- Qualtrics — Website and mobile app feedback tool.
- Hotjar — Best customer survey and feedback tool with behavior analysis.
- Saber Feedback — Best widget tool with a feedback button.
- Appzi — Best tool for user survey using a custom trigger.
- Mopinion — Feedback rating for sites, apps, and email.
- UseResponse — Automated support and customer feedback portal.
Simply put, all of them have something to offer.
Okay, hum, where do we begin?
Ooooh, that’s a good move buddy. Good move.
Our first stop on this tour is yours truly…MarkUp.io.
Let’s go say hello.
Widget #1: MarkUp.io
Meet MarkUp.io. A digital platform that simplifies how you give and collect feedback.
To help you understand what this tool does, do you remember how you used to receive feedback?
We bet you do.
You exported your web design to a PDF file. Attached it to an email. Wrote a short piece asking reviewers for feedback.
And when reviewers shared feedback?
They had to take several screenshots and write comments alongside them before sending.
It was simply chaotic.
But with MarkUp.io, you can do all of that hassle-free.
In fact, with our Chrome extension, anyone can leave feedback on live websites with ease.
Here’s what Abhishek, an SEO specialist, had to say about MarkUp.io:
“The ability to leave feedback on desktop, tablet, and mobile versions of a website without leaving the browser is a huge plus.”
⭐G2 rating: 4.8/5
Who is MarkUp.io for?
MarkUp.io is a great fit for anyone who needs to collect feedback. That includes web designers, web developers, UI/UX designers, marketers, etc.
MarkUp.io pricing
MarkUp.io has plans for everyone.
You’re a freelancer or run a small team? There’s the Free plan that features one workspace, five Markups, and 10GB of storage.
Got a buzzing creative team? Upgrade to the Pro plan at just $25/mo for 500 GB worth of storage with more functions.
Then, there’s the custom-priced Enterprise plan for large teams with more complex needs.
Widget #2: Usersnap
We’re gonna be snapping users?
Not really.
Usersnap is a customer feedback tool that helps set the stage for your users to conveniently share reviews.
It has a widget you just need to embed in your site.
Et voila, feedback can start coming in.
That’s what David, a small business owner did when he wanted to test his new web app.
He said, “It seamlessly integrated with our web-based product and allowed us to not only capture the details of the feedback but also take pictures of videos for additional insight.”
Couldn’t have said it better.
Usersnaps’s widget shows up as a pop-up on your website or app.
So users can just click and do any of the following:
- Rate their experience using emojis.
- Share their thoughts.
- Take screenshots or record the bottlenecks on their journey.
With Usersnap, you collect feedback in a way that helps you improve your product.
⭐G2 rating: 4.6/5
Who is it for?
Anyone who needs a system for collecting user feedback. You could be in e-commerce, SaaS, fintech, aviation, web development, e-learning, etc.
Pricing
Usersnap has four pricing plans depending on your team’s size:
- Starter plan at $54/mo for five teammates.
- Growth plan at $120/mo for ten seats.
- Professional plan at $218/mo for teams with about 20 people.
- Premium plan at $430 for 50 seats.
Andrea C., an architect at Gensler, described Usersnap’s pricing as…
“Affordable and flexible… + free trial to ensure the product met all our requirements.”
Widget #3: Feedbackify
Feedbackify is an easy-to-use feedback widget.
It keeps things simple by using a typical old-skool design. Like very old for you modern kidz. 🙃
But there’s more to it than meets the eye.
With Feedbackify, you can collect user feedback in the form of ratings, suggestions, and comments.
It appears as a side button when you embed it on your site. Subtle but visible enough to users.
And on the backend, you can see all users’ feedback as it flows in. Including other insider information, like what page a user was on while venting (sharing feedback😉), their screen size, and the device they used.
⭐G2 rating: N/A
Who is it for?
It’s a great tool for marketing gurus, web designers, dev bros, e-com experts, newsbrands, and more.
Pricing
Feedbackify offers everyone a free 15-day trial to see if it’s a tool they’d like to use.
After that, get ready to take out your credit card for a monthly bill of $19.
Widget #4: Typeform
There’s one thing Typeform is widely known for — sleek survey forms. You’ve probably filled out a form made on this platform.
But how does it help your feedback situation?
By helping you collect feedback anywhere on your site.
Like it helped Jacob Arellano, a software engineer at Very. According to him, “Its elegant and adaptable design allows us to build attractive surveys and questionnaires that get better user participation and feedback.”
Typeform features a widget you can embed on your site as a pop-up, button, or sidebar. You can also customize the widget to fit your web pages.
And if you plug your existing data into Typeform’s database, you can personalize how you reach users through the widget.
Plus, it’s integrated with many of your favorite tools like Google Sheets, Mailchimp, HubSpot, Zapier, Google Analytics, etc.
This way, you can track feedback and monitor the conversation.
⭐G2 rating: 4.5/5
Who is it for?
Typeform is ideal for professionals in any industry who want to collect user feedback.
Pricing
Typeform has different pricing options.
You can try it for free. Or opt for …
- The Basic plan at $29/mo.
- The Pro plan at $59/mo.
- The Business plan at $99/mo.
And if you’ve got a large corporation, you may wanna go for the customized Enterprise plan.
Widget #5: Survicate
Want a tool that can help you get feedback from web users? Lets you pop the questions at the right time?
You should check out Survicate.
It’s website feedback software that can help you create branded surveys for users.
The surveys can be used to rate their experience. Or share contextual feedback. Basically, any kind of information you need from users.
And if you’re not sure about how to create a survey, Survicate has loads of templates you can pull a few tricks from.
You also get to target those users you want to respond to your surveys. So say you wanna improve your user experience, you can create a survey targeting only recurring customers.
That feature is what Adam Coombs from Adidas liked about Survicate. Here’s what he said about it:
“The targeting aspect of website surveys … make Survicate one of the best survey tools I’ve ever used.”
⭐G2 rating: 4.6/5
Who is it for?
Survicate can be used by product managers, customer service experts, web designers and devs, digital marketers, tech bros, and more.
Pricing
So, how much does this tool cost?
Well, you should plan to spend from $99 to $299 per month.
But you can start with a 10-day free trial. And if you’re managing a large company, there’s a custom-priced Enterprise plan too.
Widget #6: AskNicely
As this tool’s name implies, all you gotta do is ask them nicely and they’ll…
Nah, just kidding. 🤭
AskNicely is software that lets you request feedback from customers in the nicest way.
Its mantra is “Start conversations, not interrogations.”
With AskNicely, you can set up a playful feedback survey at different stages of the customer journey.
You can also import customer information into the system so you can personalize the survey. And learn what users are going through.
William Wilcox, a mid-level marketer, said this about AskNicely. “It’s an excellent product for companies that value customer feedback.” He then went on to narrate how the tool has helped his team build strong relationships with clients.
And so when you’ve collected feedback with the AskNicely widget, you can share it with your teammates. Across different platforms and in real time.
To analyze and develop strategies to implement the feedback.
⭐G2 rating: 4.7/5
Who is it for?
To use a bit of William’s language (Williamese), it’s for anyone interested in their users’ opinion of their product.
Pricing
AskNicely offers three pricing plans.
- Starter plan for measuring user experience.
- Standard plan for improving user experience.
- Advanced option for larger businesses.
But if you want to know how much these AskNicely plans cost, you’ll need to ask their sales team. Nicely. 😉
Widget #7: Qualtrics
Do you have any idea what bottlenecks users are facing on your web app?
If you don’t, that’s okay.
You can use Qualtrics to identify that. It’s a tool for collecting user feedback at every touch point on their journey. Rest assured, it’s not gonna pull any tricks on you.
Qualtrics refers to itself as the leading experience-management tool.
And to ensure it lives up to that billing, it helps you understand what customers and even employees are dealing with.
How?
By creating surveys on different issues.
Such as cart abandonment. You get to understand why shoppers left their carts without buying.
But it’s not enough to just learn about pain points, is it?
With Qualtrics, you can come up with an action plan to solve those issues.
⭐G2 rating: 4.4/5
Who is it for?
Qualtrics is a great tool for marketers, researchers, management teams, customer services experts, and more.
Pricing
Okay, erm, about Qualtrics’ pricing plan…
It’s only available upon request. But you can ask for a free demo to see how the platform works.
Widget #8: Hotjar
You’ve probably heard about these guys before. Or maybe read their blog.
But if you haven’t…
Hotjar is a visual feedback tool that can help you better understand customers.
You get to know what’s running through their minds when they’re on your site. Just so you’re certain users are enjoying premium customer satisfaction.
How does Hotjar help you do that? Through surveys and feedback widgets.
These feedback collection features were one of the things Shubham Kanguktar loved about the tool. Particularly about how it helps uncover customer insights.
As for the surveys, you can place them across your site. And set them to pop up only after users perform a series of actions. A customer feedback form lets you ask questions and gain insights.
Then you have the feedback widget.
You can place it as a teeny-weeny button at the bottom of your site. Users can click it to rate their experience. It even comes with an annotation feature so customers can take screenshots for more context.
⭐G2 rating: 4.3/5
Who is it for?
Hotjar can be used by:
- Marketing gurus.
- Product design lords and their managers.
- Market research experts, aka curiosity champions.
- Innovation architects.
To mention just a few.
Pricing
Hotjar comes with a free plan for anyone who wants to gather feedback.
But if you want the targeting feature they offer, billing starts at $39/mo.
Widget #9: Saber Feedback
This feedback tool has just one job — helping you add a feedback button to your site.
Saber Feedback is quite clear about what it can do. It expressly states that it’s not a customer experience platform.
As the people behind it have said. “We like to keep it simple. We know that our customers want an easy way to get feedback from customers…”
Essentially, Saber Feedback helps you collect customer feedback with ease.
Any type of feedback. This way you can manage bug reports effectively.
And after you collect feedback with Saber’s button?
You can transfer it to tools you’re already using like Trello, Jira, Slack, etc.
⭐G2 rating: N/A
Who is it for?
Saber Feedback is great for any website owner curious about what customers are thinking. And who wants a sneak peek into their minds.
Pricing
Saber Feedback has a 30-day free trial where you can get a first-hand experience of what the tool is like.
And if you fall in love with it, you can opt for any one of three plans, starting at $49/mo.
Love always comes at a cost, my friend. Always. 😉
Widget #10: Appzi
Somebody say Appziiiii.
Sounds like a fun name DJs can use at a party.
But it’s only a simple feedback tool that can help you capture users’ opinions of your website.
Got questions you need to ask website visitors?
You can use Appzi’s survey feature to get that done.
“Survey? How will that look?”
Don’t worry, there are different survey templates to choose from. You just need to customize one so it matches your style and you’re good to go.
You can place this survey at different touch points on the site.
And set triggers so it pops up whenever customers perform an action. The way kids appear from nowhere whenever someone says ‘ice cream.’
But aside from collecting product feedback, Appzi has new features to help you analyze feedback. You can check out how your surveys are doing.
How many people have seen them? How many were completed?
Data like that.
⭐G2 rating: 4.5/5
Who is it for?
Appzi is a good fit for:
- SaaS companies.
- Marketers.
- Web devs.
- Content managers, etc.
Pricing
Appzi has a free plan. That’s one thing Subatra Veeriah, a content manager, loved about this website feedback tool. When asked what she liked about Appzi, her first words were, “It’s free…”
But there are also paid plans starting at $29/mo.
Widget #11: Mopinion
Mopinion is an all-in-one user experience software program for collecting feedback across different platforms. Website. Email. Mobile apps.
Now, not only can you get insider information on what customers think but Mopinion also helps you analyze that data and come up with action points in-app.
Here’s how it works:
- You design a feedback form for any platform.
- Style how you want users to share feedback. Emoji or star ratings? Or perhaps with a like/dislike button.
- Then decide where and when you want the form to show up on your site.
- Next, deploy it using a single Javascript snippet to start receiving feedback.
- Lastly, use Mopinion’s dashboard to monitor feedback data.
A pretty straightforward workflow.
Here’s what product designer, Petter A. had to say about Mopinion’s process.
“Mopinion is so easy to use. As a designer, I have almost full control of how the feedback module should be displayed and implemented. I can monitor the feedback by building beautiful and easy-to-use dashboards.”
⭐G2 rating: 4.1/5
Who is it for?
You’ll enjoy this feedback tool if your role falls into any of these categories:
- CX professionals.
- Digital marketers.
- UX design experts.
- Product managers.
- Growth managers.
Pricing
Mopinion has two pricing options: Standard and Enterprise.
Standard costs $329 per month.
And Enterprise? You need to say hello to the team for more info on that.
Widget #12: UseResponse
Our final stop on this widget tour is UseResponse.
It’s a digital tool that simplifies how you gather user feedback.
UseResponse has a widget you can embed in your site for feedback collection. There, users can vote on things they like and share ideas.
What else does this tool offer?
It has a customer feedback portal feature where users can share ideas, make suggestions, report issues, and vote.
You could call it a forum for customers. There’s also an option to make the ‘forum’ anonymous. You know, so people don’t have to log in to share their thoughts.
UseResponse also has product roadmap software to help improve your products. Here, you can track top customer suggestions. And follow up with stakeholders on how to proceed or implement them.
⭐G2 rating: 4.5/5
Who is it for?
UseResponse is for customer support professionals, designers, or marketers. Anyone interested in instant feedback from users.
Pricing
UseResponse’s subscription is done on an monthly basis, with the lowest starting at $59.
***
So tell us, how did your tour go?
You enjoyed the experience, didn’t ya?
Well, you had an amazing tour guide.
But just before you go, remember that it’s possible to have a smooth user feedback process.
Website feedback made easy! How? ⬇️
By setting up the right workflows and using the right tools.
By ‘the right tools,’ we mean those that let you:
- Collect feedback from users and stakeholders with just a gentle nudge.
- Simplify how they give feedback. Using annotations, videos, screenshots.
- Share their feedback with stakeholders with ease.
Guess what.
MarkUp.io ticks each box. Without any hassle.
Sign up for a free 30-day trial. Make website feedback a smooth process for your team.
Frequently asked questions (FAQs)
Got some unanswered questions on your mind?
That’s why we added this section.
You should find the answer to some of your questions. But if you don’t, feel free to stop by our DMs.
What exactly is a feedback widget?
A feedback widget is an interactive tool embedded in a website that allows users or anyone to share suggestions.
Think of it as a suggestion box where your audience shares ideas to improve their experience.
How do I add a feedback button to my website?
To add a feedback button, here’s what you need to do:
- Choose a feedback tool.
- Sign up and follow their instructions to get a ready-to-use code snippet.
- Insert the snippet on the site or use a plugin.
- Test and monitor the button on your website.
