Top 16 must-try product feedback tools to boost product development

Once upon a time, there was a product manager.

Their only wish was to create a magical tool that’d make people’s lives easier. Toiling for seven days and seven nights, they crafted the perfect tool. 

When the PM released it to the public, however…

Source: Giphy

It simply wasn’t what the kingdom wanted. And it left the creator wondering what went wrong. Perhaps they didn’t consider customer feedback. 😳 But how do you collect feedback hassle-free? 

You use a product feedback tool, which analyzes and manages feedback from users, clients, and stakeholders. But with so many options, deciding on one is simply too much of a headache. 

Put the Advil away, dear. Because we’re here to make choosing a feedback tool a piece of cake. 

Disclaimer: The information below is accurate as of November 27, 2024.

Table of contents

Best product feedback tools: comparison table (with features & pricing)

Best product feedback tools by use case

Tool #1: MarkUp.io

Tool #2: Typeform

Tool #3: Hotjar

Tool #4: Marker.io

Tool #5: Qualaroo

Tool #6: Usersnap

Tool #7: Canny

Tool #8: UserVoice

Tool #9: UserReport

Tool #10: Chisel

Tool #11: Refiner

Tool #12: Delighted

Tool #13: Nicereply

Tool #14: UserGuiding

Tool #15: SurveyLegend

Tool #16: Productboard

What to look for when searching for a product feedback tool?

Best product feedback tools: comparison table (with features & pricing)

So, you wish to know more about these tools. We commend your dedication. 🫡

To make it easier for you, we’ve created a comparison table. 

In it, you’ll see each tool’s G2 rating, its main features, if it has a free plan or trial, and the pricing per month. 

Take a look and see for yourself.

A comparison graph that shows how different product feedback tools compare to each other.

It’s a long list, we know. But don’t be intimidated by its size. 

We’re going to pass through these tools like a knife through butter. Fast and efficient. You’ll learn everything there is to know about them. 

Before we do that, though, let’s see these tools from a new perspective: by use case

Best product feedback tools by use case

No two tools listed below are the same. 

Think of them as a group of people with similar interests (product feedback). But they all have unique skills and personality traits that make them shine brighter. 

Without further ado, let’s see what these tools are good at. 

  • MarkUp.io — Best overall product feedback tool. 
  • Typeform — Best tool for surveys, quizzes, and feedback forms. 
  • Hotjar — Best customer feedback tool for analytics and heatmaps. 
  • Marker.io — Best widget for collecting customer feedback without leaving the website.
  • Qualaroo — Best for its on-page surveys and website UX/CX data. 
  • Usersnap — Best tool for reporting bugs. 
  • Canny — Best for its feature voting board. 
  • UserVoice — Best customer feedback tool for B2B SaaS companies. 
  • UserReport — Best flexible toolkit for collecting feedback. 
  • Chisel — Best agile product feedback and project management tool. 
  • Refiner — Best for its microsurvey features. 
  • Delighted — Best for its fast gathering of feedback. 
  • Nicereply — Best customer experience (CX) platform.
  • UserGuiding — Best product walkthrough and user onboarding tool. 
  • SurveyLegend — Best for its visually engaging surveys. 
  • Productboard — Best for its product roadmap capabilities.

What a beautiful collection of tools! Something is bound to catch your eye; and most certainly did.

But wait! Don’t make a choice now. Get to know these tools better. Only then can you make your final decision.

So, let’s start with our first option. 

Tool #1: MarkUp.io

Let’s welcome our first candidate with a round of applause! It’s simple. It’s dashing. And it’s easily a better way to collaborate.

It’s MarkUp.io! 

Screenshot of the website homepage of the product feedback tool MarkUp.io.

MarkUp.io is a collaborative feedback platform that gives your team its time back. Instead of spending hours in long email threads or multiple chats on Slack, you have a single workspace.

In this workspace, magic happens. Those who use MarkUp.io can upload their files directly from their media library. Moreover, it supports countless file types, varying from websites to PDFs to videos. 

After the upload, you can share the doc with your stakeholders. Invite them to leave comments anywhere they want. Even frame by frame. 

With MarkUp.io, you’ll be able to redefine project management and embrace a world of clarity. How do you do that? Through Markup.io’s latest features, pausing comments, statuses, and sign-off

They’re very clear indicators of your project’s status, guiding, informing, and smoothing transitions from feedback to final approval. 

MarkUp.io is best for

MarkUp.io is mostly a review and annotation tool

Marketing teams, design agencies, and even video production companies can use this tool to streamline how they gather feedback. 

MarkUp.io ratings

G2 rating: 4.8/5

Capterra rating: 4.7/5

GetApp rating: 4.7/5

MarkUp.io features

  • Drag-and-drop attachments: Need to review something quick? Drag your file into the workspace to start commenting. 
  • Integrations with other tools: MarkUp.io plays nicely with other tools, like Zapier, Slack for more efficient feedback cycles, and even Loom for better feedback loops.  
  • Comment searching: If you need something specific, you can search for relevant feedback in MarkUp.io. 
  • Email and link sharing: It’s super easy to share your file with anyone. And collect their thoughts. 

MarkUp.io pricing

MarkUp.io has a free plan for those who want to test it out first.

For more features, such as unlimited users, you can opt for their Pro plan starting at $29/month. 

What customers are saying about MarkUp.io

Some positive reviews

The biggest plus is that it’s free and makes my workflow so much easier. I can create a “MarkUp” from a design draft, share the link with my clients and they can comment directly live on the website. Also, the team is very dedicated, constantly coming out with new features and actively involving users in further development with surveys.

But MarkUp.io also has a few downsides

[…] The loading times need to be reduced, sometimes it takes almost a minute to load a website in MarkUp and add comments.

Tool #2: Typeform

Our next candidate is a survey fanatic. It firmly believes that the best way to gather feedback is through forms. 

And the best part? Typeform can prove it. 

Screenshot of the website homepage of the product feedback tool Typeform.
Image Source: Typeform

Typeform is a customer feedback survey tool. It’s a good way to uncover new opportunities. And figure out what’s working while fixing what isn’t. In short, it crafts forms that break the norm. 

With this tool, you’ll get more data through surveys that look effortless. Plus, all are visually striking, capturing the viewers’ attention. 

Typeform allows you to gather better feedback through relevant survey templates. The survey also adapts to every interaction. At any scale. 

As a result, you’ll do more thorough research. And make collecting feedback fun. 

Best for

Typeform works best if you want to use surveys as a feedback tool. It’s great for marketers, product and HR teams, and general businesses. 

Ratings

G2 rating: 4.5/5

Capterra rating: 4.7/5

GetApp rating: 4.7/5

Typeform features

  • Signups and orders: Create visually pleasing forms that get you more and better data. 
  • Research and feedback: Typeform’s survey tools allow you to gather more valuable feedback and do more thorough research. 
  • Trivia and product match: Use Typeform’s quiz maker to engage people and generate leads. 

Typeform pricing

Typeform has a free plan with a limited number of questions per form. 

Their paid subscription starts at $29/month. 

What customers are saying about Typeform

Positive review

Typeform is quite easy to use and very easy to implement on a marketing campaign, to gather data from your customers. We have used it to ask for reviews from our customers on a dedicated service, or to collect their personal data that was missing from our database for instance.

Negative review

[…] Typeform could provide a smart tool to classify the answers from the customers. Second would be to provide a visual image of the questions path, so you avoid making mistakes in creating the form.

Tool #3: Hotjar

Handle with care! ⚠️ 

Hotjar is a hot product feedback tool popular with many UX designers, product managers, and marketing teams.

Screenshot of the website homepage of the product feedback tool Hotjar.
Image Source: Hotjar

It’s an excellent tool for getting real-time user feedback. And improving your user experience. Plus, Hotjar lets you hear your users’ thoughts at every step of the customer journey.

With Hotjar, you can also test your prototypes. Their tool Engage gives you high-quality participants who match your research criteria. 

What’s the best part of this deal? Everything’s automated! 

But what Hotjar does best is its heatmaps. It’s great for improving web pages because it shows where users move, click, and scroll. You’ll clearly see what catches users’ attention or what they ignore. 

Best for

Use Hotjar if you want to improve your website or user-test your prototypes. Heatmaps and surveys are its speciality. 

Ratings

G2 rating: 4.3/5

Capterra rating: 4.7/5

GetApp rating: 4.7/5

Hotjar features

  • Recordings: See your user’s entire journey in a video recording. 
  • Surveys: Stop settling for guesswork! You deserve better. Hotjar’s AI-powered surveys will help you get the customer insights you need to increase satisfaction. 
  • Interviews: With Hotjar’s one-on-one interviews, you’ll streamline your research process. 

Hotjar pricing

You’ll get up to 35 daily sessions with Hotjar’s free forever plan. 

For more functionalities like filter and segment data, try the Plus plan at $39/month. 

What customers are saying about Hotjar

Positive review

The heatmaps are just fantastic! Imagine having the ability to see your website through your users’ eyes, understanding their clicks, scrolls, and movements. […] It’s almost like being able to read minds.

Negative review

The dashboard experience can be likened to that one cluttered drawer everyone has at home — full of useful stuff, but you need to rummage. A more streamlined navigation would save so much time.” 

Tool #4: Marker.io

When you hear Marker.io, the first thing that comes to mind is a whiteboard. A space where you can write or draw anything. 

While it’s a nice idea, you’d be wrong. Marker.io is a visual feedback and bug-reporting tool. 

Screenshot of the website homepage of the product feedback tool Marker.io.
Image Source: Marker.io

Marker.io helps teams collect feedback from clients and users through a widget. What does it do, exactly?

Well, it automatically captures a screenshot you can later annotate at your will. The widget sends all issues to your favorite project management tool alongside technical data that only developers can decipher. 

Marker.io also prides itself on the widget’s customizability. You can make it your own by changing its color and adding branding elements. 

The widget is easy to install. Its secret? Marker.io optimized the widget to be responsive. As a result, it works on all browsers. 

Best for

Marker is for developers. It focuses on website feedback.

Ratings

G2 rating: 4.8/5

Capterra rating: 4.8/5

GetApp rating: 4.8/5

Marker.io features

  • Feedback widget: Marker makes capturing feedback in annotated screenshots super easy. 
  • Session replay videos: Capture user actions through short videos. 
  • Integrations: Marker connects with various popular tools like Jira, GitHub, and Trello. 

Marker.io pricing

All Marker’s plans come with a 15-day free trial (no free plan). 

The Starter pack will cost you $59/month. 

What customers are saying about Marker.io

Positive review: 

Marker.io makes it easy for our clients, project managers, QA, and designers to report bugs and issues to our development team via Trello and other support services we employ.

Negative review: 

If Marker.io could grab the content of the console log, that would be awesome. Also, really looking forward to having access [to] the Browserstack integration.” 

Tool #5: Qualaroo

Qualaroo is fun to pronounce. And even more fun to use. But what is it?

Screenshot of the website homepage of the product feedback tool Qualaroo.
Image Source: Qualaroo

In short, it’s a cloud-based customer experience tool with powerful features. It’s able to collect, analyze, and store feedback under one roof. 

You can map out customer journeys across various channels to make better product decisions. And discover the ‘why’ behind user behavior. What they like. And what they don’t. 

With Qualaroo, you can target specific product users. 

You also get pre-built templates, advanced audience targeting, and question branching, making meeting customer needs easier. 

Best for

Qualaroo focuses on automation. That’s why it’s a great option for digital product teams, UX designers, and user researchers. 

Ratings

G2 rating: 4.3/5

Capterra rating: 4.7/5

GetApp rating: 4.7/5

Qualaroo features

  • Sentiment analysis: See how users feel about your products with this feature. 
  • Exit surveys: Qualaroo allows you to see why potential buyers don’t convert. 
  • Net Promoter Score (NPS) measurement: What do people think of your brand? Qualaroo can answer that question for you. 

Qualaroo pricing

Qualaroo has a free forever plan for up to 50 responses. 

You’ll need to pay a subscription fee of $39.99/month for its Business plan. 

What customers are saying about Qualaroo

Positive review: 

With the Nudge feature, it was easy to survey customers while they are performing an action to get precise feedback. Since customers do not have to perform extra steps to fill out a survey, the response rate was positively unexpected. 

Negative review: 

I tried the trial version before but it only offered the most basic functionalities. I wish they [would] add more features to the trial version.” 

Tool #6: Usersnap

With one Usersnap, you’ll be able to get rid of half of the bugs. This tool will make you feel invincible. 

You’d be the Thanos of product feedback. 

Screenshot of the website homepage of the product feedback tool Usersnap.
Image Source: Usersnap

Usersnap, as the name suggests, puts the user first. It’s a feedback platform that helps you gather product-specific insights. And improve your feedback loops. 

Its main goal is to capture and prioritize the feedback with the greatest potential. The one comment that has the most impact. With Usersnap, you can streamline issues and feature requests to increase customer satisfaction.

Moreover, Usersnap offers screen capturing and annotation tools that help you engage with users at specific moments. 

You’ll also benefit from organized workflows. With Usersnap’s strategic view, you can track issues and statuses. 

Best for

Usersnap is best for agile product testing, design, and development quality assurance. 

It’s suitable for freelancers, small businesses, or large enterprises. 

Ratings

G2 rating: 4.6/5

Capterra rating: 4.7/5

GetApp rating: 4.7/5

Usersnap features

  • Feature validation: Test your new products effectively. You can also measure user sentiment for better product experiences. 
  • Bug tracking: Usersnap makes reporting issues easy for any user. 
  • In-product feedback tools: From screenshots to micro surveys, you can persuade users to engage with your product. 

Usersnap pricing

While Usersnap has no free plan, it has a free trial. 

Their Starter plan begins at $39/month. 

What customers are saying about Usersnap

Positive review: 

It seamlessly integrated with our web-based product and allowed us to not only capture the details of the feedback but also take pictures of videos for additional insight. 

Negative review: 

[…] Some features are not obvious and I needed to be shown but this is a side effect of a feature rich system.” 

Tool #7: Canny

This tool is unCanny

You’ll surely love its quirkiness. And how it helps you grow your feedback collection. 

Screenshot of the website homepage of the product feedback tool Canny.
Image Source: Canny

Canny is mostly a product roadmap tool. Its goal is to help teams prioritize, score, and move ideas through product development. They collect it in one centralized place. 

The result? You’ll make more informed decisions. 

But it also helps you organize it. A product feature voting board lets you gather feedback publicly or privately and pin the most popular ideas at the top. 

Canny also knows the limits of your resources. You don’t always have the budget to focus on every aspect of your product. 

It makes sure you identify only the most impactful feedback. You cut through the noise to get to the juicy stuff. 

With Canny, you won’t lose track of your internal feedback. You’ll keep your team up-to-date with simple roadmap updates. Or an internal changelog to ensure everyone’s informed. 

Best for

Canny is known for its built-in changelog that keeps your team updated at all times. 

It’s perfect for established businesses and startups. 

Ratings

G2 rating: 4.6/5

Capterra rating: 4.7/5

GetApp rating: 4.7/5

Canny features

  • Idea management: You’ll have a single place for your product ideas. Canny helps you get the most out of them. 
  • Sales documentation: Having proper sales documentation helps you build more personal relationships. 
  • Internal feedback: Canny doesn’t allow ideas from your internal team to fall through the cracks. You’ll have all of them at your fingertips. 

Canny pricing

You can use Canny for free (unlimited users). 

If you’re ready to invest, the Starter plan costs $99/month. 

What customers are saying about Canny

Positive review: 

Canny gives our customers a place to feel heard, listened to, and gain visibility into our feature and product roadmap which was not possible before Canny. We set [up] the platform in just a single day and onboarding was a breeze. 

Negative review: 

[…] I wish my face/name wasn’t on the [feature] requests.” 

Tool #8: UserVoice

Want to hear your UserVoice better? Then, this must-try feedback tool will surely help you read your customer’s mind. You’re going to feel like Professor Xavier from X-Men.

Screenshot of the website homepage of the product feedback tool UserVoice.
Image Source: UserVoice

What UserVoice does best is collect and organize feedback from multiple sources. Its system scales with your business. So, as you grow, UserVoice can follow. 

Moreover, it helps you say sayonara to messy spreadsheets. Or cumbersome Word docs. And even get rid of long email threads. 

You also get a branded feedback portal. Give your clients a personalized place to discuss ideas or vote for their favorite. 

UserVoice’s in-app feedback widget enables frictionless experiences. Meet customers where they are, whether in a web or mobile app. 

Best for

UserVoice is a product discovery tool. Which means it provides in-depth user insights.

Product managers, executives, and customer advocates at SaaS companies use this tool for their feedback management. 

Ratings

G2 rating: 4.5/5

Capterra rating: 4.3/5

GetApp rating: 4.3/5

UserVoice features

  • Customer feedback analytics: Deliver tangible outcomes by making sense of the tangle of customer feedback. 
  • Comprehensive database: Capture multiple channel feedback in a single centralized place. 
  • Data-driven product roadmap: You’ll strengthen your understanding of customer needs. And better evaluate your product’s impact.

UserVoice pricing

You can request a 14-day free trial if you’re interested. 

Otherwise, UserVoice has annual and quarterly plans. The Pro annual plan starts at $899/month. 

What customers are saying about UserVoice

Positive review:

The knowledge board and upvoting features are easy to use. It is easy to manage … ideas, respond to users, and send messages. It is easy for others in the company to contribute ideas from users.

Negative review: 

There are a lot of features we don’t use which sometimes makes the cost a little high for what we are using it for.” 

Tool #9: UserReport

Here comes trouble — but make it double! 

UserReport is a unique tool based on two simple widgets. One’s a survey tool. The other is a feedback widget.

Screenshot of the website homepage of the product feedback tool UserReport.
Image Source: UserReport

These two work together to help you learn who your users are. What they’re looking for. Track customer satisfaction through relevant metrics. And see how you can improve your product. 

UserReport describes itself as a set of flexible tools. Simple but powerful. Besides, you can integrate it as part of your app or site. This way, you interact directly with your target audience. 

The good news is that there’s no limit to what UserReport can report about your customers. You can ask anything. From how many dogs they have to what their favorite ice cream flavor is. 

Plus, installing both widgets is quick and simple. 

Best for

UserReport is great for publishers but also small businesses. 

It’s best for collecting feedback. And getting to know your target audience better to improve retention. 

Ratings

G2 rating: 4.5/5

Capterra rating: 4.5/5

GetApp rating: 4.5/5

UserReport features

  • NPS surveys: UserReport tells you how much users love your products. Or not.
  • Google Analytics integration: Don’t know what users are doing on your website? Now you do!
  • Customizable and localized feedback widget: Add your own text, logo, and color to this widget. (PS, it’s also available in 60+ languages). 

UserReport pricing

UserReport has a free trial and a free plan. 

But they also have a premium version. If you’re interested in this, the price is available on demand. 

What customers are saying about UserReport

Positive review: 

UserReport [has] helped me get timely feedback and feature requests from customers. This has also helped me to get bug reports from the customer. This has really helped us improve.

Negative review: 

UserReport got different apps for various purposes for which they charge and using those collectively increase the bill amount. This is the [thing] I dislike the most, another is the UI.” 

Tool #10: Chisel

Need to chisel your product development process? Then, take a chisel and start sculpting your dream product. 

And we mean the product development tool, Chisel, not a real chisel. 

Alright, it sounds confusing. 🤭But it’s not. Let’s explain. 

Screenshot of the website homepage of the product feedback tool Chisel.
Image Source: Chisel

Chisel is an AI-powered tool that’s great for building internal team alignment and gathering feedback. All in one unified platform. 

It’s a tool that answers one simple question: are you delivering products your customers really want? 

With Chisel’s help, the short answer is that yes, you are. Besides, it gets rid of costly busywork, enabling you to better collaborate with your team. 

Chisel also offers you the Idea Box — a place where you capture and store your ideas. The best part is that you can manually add ideas from tools like Zendesk and Intercom. 

Best for

Chisel is mostly known for its customizable interface. You can decorate it however you want. 

Any product manager who doesn’t want to waste time on unproductive feedback loops can use it. 

Ratings

G2 rating: 4.7/5

Capterra rating: 4.9/5

GetApp rating: 4.9/5

Chisel features

  • Chisel AI: Accelerate roadmap prioritization, feedback collection, and curation. 
  • Team alignment: Keep your stakeholders on the same page with this feature. 
  • Score-based roadmap: Deliver the right product at the right time. 

Chisel pricing

Chisel is a free forever product. You can sign up today. And benefit from the tools Chisel offers. 

For Premium features, you’ll have to pay $49/maker/month. 

What customers are saying about Chisel

Positive review: 

[…] Ever since we used Chisel, especially Chisel’s team alignment matrix, it was easier than ever for us to see where everyone was on prioritization. We had conversations on why team members voted the way they did and improved our team alignment because of it.

Negative review: 

Small lag times here and there in the product.” 

Tool #11: Refiner

Collect customer feedback like Pokemon with Refiner. 

It’s a simple survey tool for SaaS companies. And it mainly focuses on digital products. 

Screenshot of the website homepage of the product feedback tool Refiner.
Image Source: Refiner

So, what’s this tool about? How can this solution refine your feedback loop? With personalized customer surveys! 

Refiner has everything survey! Survey emails, survey links, customized surveys, in-product surveys. 

By the time you’re done with this tool, you’ll dream surveys. 

Refiner knows what it’s doing. It’s a master of surveys, able to give you spot-on insights from your users quickly. Everything’s always perfectly timed so that you won’t lose momentum. 

Refiner also helps you launch customer satisfaction score (CSAT), Customer Effort Score (CES), or Product Market Fit (PMF) surveys. 

Plus, you can automate actions based on answers. This happens quickly, so you waste no time trying to engage users. 

Don’t forget Refiner’s notifications that let your team know when to act. 

Best for

Refiner is good for personalized surveys that increase conversions. 

It’s a good option for SaaS companies. 

Ratings

G2 rating: 4.5/5

Capterra rating: 4.8/5

GetApp rating: 4.8/5

Refiner features

  • Email surveys: Get high response rates by sending your questionnaires via email. 
  • User segmentation: Refiner’s advanced segmentation features let you get in-depth info. 
  • Team alerts: Don’t miss anything with Refiner’s notifications. You can set alerts when it’s most convenient for your team. 

Refiner pricing

You can try all of Refiner’s pricing plans in a 7-day trial. 

Then, you must opt for one of their subscriptions. The cheapest one starts at $99/month. 

What customers are saying about Refiner

Positive review: 

It is easy to use and has a lot of integrations with other apps & email embedding possibilities.

Negative review: 

It could have better customer support when facing trouble.” 

Tool #12: Delighted

By now, you know what’s coming. We’re going to make a pun. 😀 

Not our fault! These names are just too good to pass up the chance. So, here goes…

Using this tool is a delight. You’ll be delighted by how efficient it is to create surveys in minutes. 

That’s all we got.

Screenshot of the website homepage of the product feedback tool Delighted.
Image Source: Delighted

Delighted is a customer satisfaction tool that collects and analyzes survey feedback. You can set it up in minutes. And there’s no technical knowledge required. 

What else…?

Delighted is a fast and easy way to craft the perfect survey. This free online survey maker helps you streamline the entire experience. 

You also have creative freedom. Choose one (or more) of the question types offered, such as open-ended, rating scale, or multiple choice. 

If you don’t know where to start, no worries. Use one of the Delighted survey templates to make your questions pop up. 

All of the templates are NPS, CSAT, and CES-friendly. 

Best for

Delighted is useful for crafting and managing free online surveys with ease. 

It’s suitable for any organization that wants to collect feedback and reduce churn. 

Ratings

G2 rating: 4.7/5

Capterra rating: 4.9/5

GetApp rating: 4.9/5

Delighted features

  • Recommended questions: Out of ideas? Delighted offers recommendations based on use cases. And they’re thoughtfully curated. 
  • Flexible question types: You can gather all kinds of information with Delighted’s versatile formats. 
  • Versatile survey distribution: Add your survey URL link to social media, chat messages, or emails. Gather feedback whenever, wherever. 

Delighted pricing

Delighted has a free plan, which you can enjoy sans commitments. 

Otherwise, you can subscribe to a paid plan for $17/month. 

What customers are saying about Delighted

Positive review: 

I have been using Delighted for quite a while now. […] My customers and employees can now air their concerns on products, services, and work related issues on a platform that’s both fast and reliable. I am very DELIGHTED as an adept user of this platform.

Negative review: 

I have experienced some downtime on several occasions while using this platform.” 

Tool #13: Nicereply

If you want to receive a Nicereply from your users, you know who to call. This tool! 👇

Screenshot of the website homepage of the product feedback tool Nicereply.
Image Source: Nicereply

It’s a user-friendly customer experience (CX) platform known for one-click feedback surveys. This way, you’ll increase the volume of insights you get. 

In fact, you can collect feedback infinitely. ♾️

What’s nice about Nicereply is that you can recognize your best agents with leaderboards. It’ll motivate your team to do better. While also making them proud of their achievements. 

Nicereply has another feature: it integrates with your Customer Relationship Management (CRM) software. Salesforce, LiveAgent, Zendesk — you can see your data in your fave software and set automation based on the scores. 

Best for

Nicereply improves the collecting of immediate feedback using simple one-click CSAT, CES, and NPS surveys. 

It’s useful for businesses wanting to improve their customer experience. 

Ratings

G2 rating: 4.5/5

Capterra rating: 4.7/5

GetApp rating: 4.8/5

Nicereply features

  • In-signature surveys: Ask for feedback directly in your emails. 
  • Instant ratings: As soon as users answer, Nicereply will let you know.
  • Website pop-up surveys: Want to test a site’s user experience? Use a pop-up!  

Nicereply pricing

Nicereply has no free plan. But it does have a 14-day free trial with a 30-day money-back guarantee. 

The Starter plan will cost you $79/month. 

What customers are saying about Nicereply

Positive review: 

Nicereply knows what it’s good at and doesn’t focus on anything else. The UI is intuitive, basic and helpful. This is a true ‘meat and potatoes’ tool. It provides our team [with] a pulse on our email support and customer contacts.

Negative review: 

As stated previously, Nicereply only does one thing, albeit well. It fulfills its purpose but doesn’t bring anything new or cutting edge to the table. You know what you get, the whole time.” 

Tool #14: UserGuiding

The world of product development is complex. Like a dense forest with no visible way out. 

To traverse it, you need the help of a guide. The one that can help you find the exit is UserGuiding.

Screenshot of the website homepage of the product feedback tool UserGuiding.
Image Source: UserGuiding

UserGuiding is a no-code user onboarding platform. Its main mission is to help you design beautiful product walkthroughs without breaking the bank. 

But what does this mean, exactly? 

That you can create interactive product tours for your users. While displaying help articles they can read without leaving the app. 

The UserGuiding tool also has in-app microsurveys. Test user satisfaction with NPS surveys or ask for actionable feedback directly from your app.

What’s more, UserGuiding makes sure you get real-time data for each user, so that you get the best insights for your team’s needs. 

Best for

UserGuiding is great at creating interactive product walkthroughs to onboard users. 

Ratings

G2 rating: 4.7/5

Capterra rating: 4.7/5

GetApp rating: 4.7/5

UserGuiding features

  • In-product messaging: UserGuiding lets you target the right audience segment to make the results more accurate. 
  • Onboarding checklists: No more frustrated users. With this feature, you can show people what they should expect during the onboarding process. 
  • Resource center: You have all the educational material at your fingertips. FAQs, help articles, guides — all of which you can integrate with your own knowledge base. 

UserGuiding pricing

UserGuiding has a 14-day free trial to test your products. 

You can opt for a paid subscription at $89/month. 

What customers are saying about UserGuiding

Positive review: 

I love that I can build an onboarding workflow with all … different engagement / training methods like steps, confirmations, checklists and so much more. But the best part about UserGuiding is that I was able to build out a workflow without a single line of code and test it live on my site just by adding a Chrome extension.

Negative review: 

[…] There is a lot. And it’s a little overwhelming at first. They have great support and documentation, but it’s the kind of software you really need to dig into and just immerse yourself with.” 

Tool #15: SurveyLegend

Legends say that this tool is the next generation of online surveys. 

It inspires confidence in companies large and small. And helps them reach their audience wherever they are. 

It’s simply called SurveyLegend.

Screenshot of the website homepage of the product feedback tool SurveyLegend.
Image Source: SurveyLegend

SurveyLegend is a mobile-friendly survey management app. With it, you can create engaging surveys that hook users and make them crave more. 

The surveys also look gorgeous! Even if you don’t feel inspired. 

You can customize the look of your survey to your heart’s content. But this tool also has eye-catching graphics where you can display your results. 

What about creating the surveys? Is it easy, you might ask? 

Yep. You can do so by simply dragging and dropping elements. You don’t need to be a master at using tools to craft a fantastic survey. 

Best for

SurveyLegend is great for creating visually pleasing surveys. It’s mostly suitable for small businesses.

Ratings

G2 rating: 4.4/5

Capterra rating: 4.6/5

GetApp rating: 4.6/5

SurveyLegend features

  • Mobile-friendly themes: SurveyLegend makes sure your designs look great on any device. 
  • Drag and drop creation: Use drag and drop to easily add the questions you want. 
  • Live analytics: SurveyLegend acts as an analytics tool that gives you all the details you need to thrive. 

SurveyLegend pricing

Hooray, SurveyLegend has a free forever plan. 

Their paid subscription plans start at $19/month. 

What customers are saying about SurveyLegend

Positive review: 

I like the flexibility to choose how you want the question and answer layout to be displayed. This allows for a good variety of questions. I also like that it is easy to organize the questions in an order that you prefer.

Negative review: 

I dislike that you cannot see individual responses without paying for membership. I think you should be able to … review the individual responses with the 3 free surveys that you get.” 

Tool #16: Productboard

Our last tool for this list is a simple one. 

It’s a customer-driven product management system that helps businesses pump out products faster. 

It’s easy to use. And enables collaboration by easily integrating with existing workflows.

This superhero goes by the name of Productboard. 

Screenshot of the website homepage of the product feedback tool Productboard.
Image Source: Productboard

With this solution, you can easily capture feedback that you can later apply to every phase of your product lifecycle. Productboard helps you gather the actionable insights you need to evolve. 

And it doesn’t waste your time focusing on what you don’t need. Instead, you’ll see data only from the areas that matter most to you. 

Plus, you have a dedicated space in the app where you can interact with your customers. 

By being connected to your community, you’ll be able to solve their needs faster. And continuously improve your product until you reach perfection. 

Best for

Productboard is suitable for product managers who want to understand customers better. And get their product to the market faster. 

Ratings

G2 rating: 4.3/5

Capterra rating: 4.7/5

GetApp rating: 4.7/5

Productboard features

  • Build roadmaps: If you want to communicate your strategy better, try Productboard’s roadmap. You won’t regret it. 
  • Get valuable feedback: By collecting feedback in one single place, you’ll better understand what customers feel. 
  • Share ideas: Create a product portal where you can share new ideas with your teammates. 

Productboard pricing

You’ll get a 15-day free trial and a free plan. 

In terms of paid subscriptions, the cheapest one starts at $19/maker/month. 

What customers are saying about Productboard

Positive review: 

[…] A great way to ensure all stakeholder feedback is captured & organized. [The] primary source information can be linked to as many ideas (features, stories etc.) as desired and they can be prioritized very powerfully. Enables stakeholder communication at scale effectively.

Negative review: 

It perhaps has too many features and options! The responsibility is on the user to not over-complicate the implementation. It’s best for folks who are comfortable with a good degree of information.”

***

Congrats! 🎉 You’ve reached the end of the article. Don’t you feel proud of yourself? It was a long read. But a fruitful one, hopefully.

Now, take a break. Breathe. Stretch your legs. Maybe it’s time to fill your mug with coffee again. 

We have one more thing to explore before we reach the end. It’s about what to look for when choosing your product feedback tool. So, you need to pay attention. 

What to look for when searching for a product feedback tool?

You probably had mixed reactions to each tool. Some you liked. Some didn’t sound as interesting. And maybe one stood out to you. 

But you’re not sure if you’re ready for a big commitment. Or if it is the right choice for your biz.  

Source: Giphy

Let’s nudge you in the right direction. We’ll show you the most important features you should take into account when searching for the best product feedback tool. 

Here goes: 

  • Feedback collection mechanisms: If it doesn’t offer a way to gather feedback…

Then it’s most certainly not a good option. The tool of your choice should have diverse feedback widgets. Think event-triggered pop-up surveys, side-tabs, and even chatbots. 

Their purpose is to entice users to leave their thoughts. Without being too invasive or in their face. 

Plus, make sure they’re easy to create. You don’t want to wrack your brains trying to figure out how the tool works. The user interface of the tool should aid you, not hinder you. 

  • Plenty of customization options: Some tools on our list let you personalize your surveys how you want. Which is great! 

A good product feedback tool should allow you to decorate your form or survey however you like. Besides, the tool needs white labeling so you can add your branding on every survey. 

People should know it comes from your brand, not some random tool that has nothing to do with you (except assist you). 

  • Advanced analysis and reporting: Alright. This is important. The tool you choose should help you make sense of the huge volume of data you collect. 

Otherwise, you have a pile of info you don’t know how to read. 

Analytics is the bread and butter of your product feedback tool. It helps you understand how users feel and extract useful insights from their responses. It’s how you’ll grow to create wonderful products. 

  • Smooth integration with tools: Your chosen one should play nicely with other tools. It should mix with your normal workflow easily. 

If it has no integrations with your favorite tools, then something’s iffy.

But why is integration so necessary? Because it makes your life easier. That’s the whole point of a product feedback tool. It should automate how you gather feedback, not stop it entirely. 

So, make sure your tool has plenty of integrations with tools you might use. 

Now that you know all this, you’re ready to make your choice.

Looking for a product feedback tool?

So, which one is it? Which is the lucky product feedback tool you’ll take home today? 

We’re listening.

Source: Giphy

If you haven’t decided yet, there’s still time. Let’s talk about MarkUp.io. And why you should pay attention to it.

It’s a very straightforward and easy-to-use tool. Besides, it’s affordable for different types of companies.

You simply sign up, upload your content directly from your media library, and invite users to collaborate. They can leave super-accurate comments everywhere they like. 

Voila! That’s all you need to do. No use in complicating your life. 

So, if you’re ready to start, sign up for a free 30-day trial today.