You have one clear goal: boosting brand awareness. Great! Now, how do you achieve it?
Engaging your audience with videos is a powerful strategy. Videos are incredibly popular on social media and are consumed eagerly by viewers.
You can definitely leverage this to your advantage.
But to truly make your video stand out and ensure it reaches the right audience, you’ll need something extra. Here’s a little-known secret: the right video annotation tool can be a game-changer!
But why have a video annotation process in the first place? Because it significantly streamlines the video review and approval process. Plus, some video annotators enhance algorithms’ understanding of your content, which helps it reach a broader audience.
In this guide, we’ll compare six top video annotation tools that can elevate your video review workflow. While each tool has its unique strengths, all are powerful and worth your attention.
Trust us—you won’t want to miss this!
Disclaimer: The information below is accurate as of September 10, 2024.
Table of contents
Best video annotation tools: full comparison table
Frequently asked questions (faqs)
Best video annotation tools: full comparison table
Hello and welcome to our annual best video annotation tool awards! It’s a show that’ll leave you flabbergasted. 😲 And craving for more!
But first, our nominees:
Woah, we’re getting excited! Are you? We have many good candidates this year. Who’ll be the winner? 🏆
That’s up to you, my friend!
We’ll go through each tool mentioned above in the following section. You’ll see a description of each nominee. Some key features. And, of course, the pricing.
At the end, you’ll decide which is the best video annotation platform for you.
All to help you level up your videos.
Now, let’s get to know our first nominee better, shall we?
Tool #1: MarkUp.io
A round of applause for this awesome annotation tool, MarkUp.io! 👏
It’s new(ish) on the scene. But MarkUp.io quickly rose to fame by being easy to use. And having an intuitive interface that makes leaving comments and feedback a breeze.
It also revolutionizes the way you leave comments on a video. How? Through Video MarkUps.
Just your file with whomever you want and cut through the noise with immediate, visual feedback. With a single click, you can leave your thoughts on every frame.
Who is MarkUp.io for?
Who’s the best match for MarkUp.io? Maybe you’ll find yourself on this list:
- Video editors
- Video content creators
- Independent freelancers
- Project managers
- Advertisers and marketers
- Creative agencies
- Corporate giants
- Small businesses
MarkUp.io top video annotation features
MarkUp.io has many great functionalities.
It helps users streamline their creative workflows through functions like:
- Video player — Loop the playback. Speed it up. Or slow it down. Choose one that fits your style.
- Status, sign-off, pause — With the holy trinity of project perfection, you can standardize the video review process, leave confusion behind, and embrace a world of clarity.
- Frame-accurate contextual comments — Want to leave specific and actionable feedback? Users easily scroll between video frames to leave their comments.
MarkUp.io pricing
MarkUp.io has a free plan with 1 workspace, 5 MarkUps, and 10GB storage.
If you want more (unlimited MarkUps, 500GB storage, folders, etc.), it’s $25/month.
Tool #2: Filestage
Give me file. Give me stage. What do you get? Filestage! 🙌
Our next nominee is a good collaboration tool for any video production that hopes to get views.
Filestage lets you share your video files with stakeholders. And leave annotations directly on top of your video clips.
You get clear feedback. In return, Filestage keeps track of all your versions. So you don’t get lost in your workflow.
If you wanna know more, here’s how to annotate a video in 6 steps.
Who is it for?
Filestage has many use cases:
- Video editors
- Project managers
- Marketers
- Production companies
- Enterprises
- Advertising agencies
Top video annotation features
- Integrates with tools like Asana, Slack, Microsoft Teams, and Adobe Premiere Pro.
- Tracks new versions of your files.
- Has automated timecode capture, so you can tap anywhere to create annotations and comments.
Pricing
Filestage is free with unlimited files, 2 active projects, 2GB secure storage, and more.
For better features, opt for its Basic plan, which starts at $129/month.
Tip: How much should you get paid for a video production? We’ll tell you all the video editor rates.
Tool #3: SuperAnnotate
Want to SuperAnnotate? Then you’ll definitely enjoy this next candidate…
It’s a data annotation platform that allows you to leave comments on images, videos, and texts. SuperAnnotate also uses artificial intelligence (AI), so you can annotate faster. Without sacrificing quality.
Furthermore, it has instance segmentation and object detection. As a result, it’s easy to use annotated data for deep learning and training datasets. And locate objects and events happening in the video.
In a nutshell, SuperAnnotate is the Superman of video annotation tools. 🦸
Who is it for?
SuperAnnotate saves all kinds of civilians in different industries:
- Agriculture
- Healthcare
- Insurance
- Sports
- Robotics
- Autonomous driving
Top video annotation features
- Faster annotation that doesn’t compromise on quality.
- Automation and streamlining of the annotation process.
- Better collaboration with stakeholders to improve accuracy.
Pricing
SuperAnnotate has custom pricing plans. You’ll have to request cost details.
But there is also a free plan with basic features like annotation editors, cloud integrations, and more.
Tool #4: Veed.io
Make some noise for Veed.iooooooooooooo! It’s one of the top contenders for the best video annotation tool. And we’ll show you why.
Veed.io is an online video editing platform. It lets you add different annotation types like translations, subtitles, and background music to your creations.
How does it work?
You can add accurate subtitles automatically with a single click. Plus, it has text-to-speech tools for adding voiceover and narrations.
Tip: Here’s how to handle video production contracts like a pro.
Who is it for?
It’s ideal for marketers, influencers, video content creators, and beginners.
Top video annotation features
- Has automated subtitles, audio, and transcriptions.
- Lets you add text, drawings, and other design elements to your video.
- Downloadable annotated videos.
Pricing
You can use Veed.io for free.
For more features, try the $12/month plan.
Tool #5: Frame.io
Time to throw the red carpet for Frame.io. Give this online proofing tool a big welcome.
Let’s see what qualifies it for the best video annotation tool title.
It’s a central hub where you can share media. Keep track of your feedback. And optimize your workflow.
Users can request and provide better feedback on any project. Frame.io lets you draw, mark, and highlight video clips easily to illustrate exactly what you mean. It leaves little room for misinterpretation.
Plus, you have all the comments in a single comment list. It’s easy for people to find what they’re looking for.
Who is it for?
Frame.io is suitable for video editors and producers. Or for people who use the Adobe Creative Cloud.
Top video annotation features
- Side-by-side version comparison to view your project simultaneously.
- A single comment list for easy tracking.
- Emojis, hashtags, and @mentions are easily added.
Pricing
Like other tools, Frame.io has a free plan for up to 2 users and 2GB storage.
For unlimited projects and camera-to-Cloud features, you have to subscribe to a $15/month plan.
Tool #6: Wipster
Our last nominee is not a hipster. But a Wipster. What does that mean?
Hmm, let’s decipher the mystery behind it.
Wipster is a fast, easy, and accurate collaboration tool. It makes the content approval process easier, especially with features like asynchronous review capabilities.
Plus, you can collect stakeholder feedback. Create tasks to track progress. Or compare two versions side-by-side.
Wipster offers a clearer audit trail. For all media types.
Who is it for?
Any video maker who wants a simpler video review process.
Top video annotation features
- Supports different file types (MP4, M4V, MOV, etc.).
- Tracks the status of your project.
- Gets you approval easily.
Pricing
Use Wipster for free, no credit card required.
Its pricing plan starts at $25 per user per month.
***
That’s our list of nominees!
Let’s give them an encouraging round of applause for being awesome annotation tools.
Now, it’s up to you to make a choice. Who’s it going to be?
Looking for a powerful video annotation tool to streamline video review? ⬇️
Surely it’s MarkUp.io! It’s a clear winner in many people’s books. And it could be the one you need to completely change your life.
It changed Juraj Vrhar’s life. So much so that Juraj crafted a poem for us on LinkedIn. 😍
What a nice way to describe MarkUp.io! And don’t worry; it’s not just a great tool for website design.
But also for annotating videos.
All you need to do is sign up for an account.
Then, upload your files. We support over 30 different file types, like images, spreadsheets, HTML files, and videos.
Invite your users to collaborate. Click anywhere on the video to leave your pixel-accurate comments.
Easy. Try it today by signing up for our free trial. 😉
Frequently asked questions (faqs)
Too much mystery surrounding video annotation? We can dispel any doubts surrounding this concept in our FAQ.
What is a video annotation tool exactly?
Video annotation is the task of adding digital sticky notes and comments to a video.
There are two types of video annotation tools.
The first type of annotation refers to tools like MarkUp.io. You use these tools mainly for the video review and approval process.
Users usually leave feedback on the video.
The other type refers to video data labeling tools you use to train computer vision. And develop more advanced machine learning models.
And what are the benefits of annotating a video?
The main benefits of annotating a video are:
- Streamlining the quality control process within teams;
- Enabling users to provide contextual feedback by leaving comments in the right sections;
- Boosting productivity because it eliminates the need to send files back and forth;
- Opening up opportunities for real-time collaboration.
How is a video labeling tool different from a video annotation tool?
Video annotation is great for improving the content creation workflow.
It usually involves uploading the video on a platform. And inviting people to leave comments and feedback on it.
The purpose is to improve the quality of the product.
A labeling tool helps computers utilize AI-powered algorithms.
It focuses on object tracking and accurately identifying cars, people, and animals in a video. People use such a tool to create a high-quality dataset for successful computer vision projects.
There are many types of video annotation, such as:
- Bounding boxes
- Polygon and polyline annotation
- Semantic segmentation
- Key point annotation
- Landmark annotation
Can you give me some examples of video labeling tools?
Sure! Here are some great video labeling tools:
- CVAT—An open-source data annotation platform for machine learning.
- Labelbox—Used for video training data.
- Supervisely—A video labeling tool for any type of annotation.
Tip: Improve your remote video editing workflow with these tips.
